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Food Case Study

Chief Financial Officer at NotCo

NotCo
NotCo_logo.svg

Founded in 2020, NotCo utilizes a proprietary AI technology called Giuseppe to create plant-based alternatives including NotMilk, NotBurger, and NotChicken products that are available at select retailers around the United States. Recently, the company added a B2B division to provide its AI platform to other CPG brands, ingredient suppliers, and tech companies as they curate their own innovative products, like a recent joint venture with KraftHeinz that spurred the NotMayo and NotCheese product lines.

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Candidates Identified
12
Candidates Introduced
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Challenge

With multiple business units across several countries, NotCo's team needed someone who had both domestic and international experience serving as a Chief Financial Officer. They were seeking someone who had experience leading a company through growth stages and raising additional rounds of capital. They wanted an executive with superior management experience and a significant amount of investor relationships. 

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Solution

NotCo was able to successfully raise another round of capital upon the placement of their new Chief Financial Officer. An experienced corporate finance leader with a demonstrated history of working in the global consumer goods industry, the CFO brought his international experience and strong finance professional skill set to lead NotCo’s next stage of growth.

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Taylor Burroughs

Chief Financial Officer

“I enjoyed working with my Impactful recruiter, Andie Turitz, who did a phenomenal job. Even though I held senior Finance roles and CFO-equivalent roles before (and had ‘grown up’ in a different sector and type of company), I always wanted to explore how my experience translated to a more strategic and dynamic executive leadership position. Taking on a new challenge in a growth venture or early-stage company like NotCo was greatly appearling. Andie was exactly the guide I needed to make the move and then integrate into this role and culture. She was supportive and always available to talk things through, giving me useful feedback throughout the process. I never felt any pressure to make the next decision before I had what I needed to move forward.”

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