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Posts by Sandy Wheeler

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Beauty

What Beauty Brands Get Wrong Hiring a CMO and How the Best Ones Fix It

May 28, 2026 | 7 min read
Every week, I talk to founders and CEOs of beauty brands trying to hire a CMO. They want one person who can own the brand story and drive revenue growth. One person. One...
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5 Tips for Returning to Work Safely

October 7, 2020 | 7 min read
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