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Posts by Kristin Herman

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Beauty

What Beauty Brands Get Wrong Hiring a CMO and How the Best Ones Fix It

May 28, 2026 | 7 min read
Every week, I talk to founders and CEOs of beauty brands trying to hire a CMO. They want one person who can own the brand story and drive revenue growth. One person. One...
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What Candidates Really Think About Video Interviews

December 10, 2020 | 4 min read
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