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Beauty

What Beauty Brands Get Wrong Hiring a CMO and How the Best Ones Fix It

May 28, 2026 | 7 min read

Every week, I talk to founders and CEOs of beauty brands trying to hire a CMO. They want one person who can own the brand story and drive revenue growth. One person. One...

Food

Turning Obstacles Into Opportunities with the Founders of Square Root

November 3, 2020 | 3 min read

Posts by Ellie and Pat O'Brien

What Beauty Brands Get Wrong Hiring a CMO and How the Best Ones Fix It

Turning Obstacles Into Opportunities with the Founders of Square Root

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