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Posted February 25th

San Francisco Bay Area Sales Ambassador

San Francisco, CA

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Posted February 25th

San Francisco Bay Area Sales Ambassador

San Francisco, CA






Full Time

About The Position
Do you love Sake? Come join our team!

The SOTO Sake Sales Ambassador is a hybrid role of direct sales coupled with a strong trade marketing focus. This person will be flexible in balancing sales objectives while assisting with key marketing, event, and public relations initiatives. Working on a start-up brand, this person needs to act entrepreneurially and get the job done.
The Sales & Marketing Manager represents the SOTO brand and will educate key trade stakeholders and consumers about the brand and provide innovative business & hospitality solutions for their assigned key account universe. The person will also identify opportunities across key strategic partners and be on the pulse of new account openings.
This role will be heavily focused in the On-Premise but will have some Off-Premise responsibilities, and will be held accountable for both quantitative & qualitative objectives.

Sales Responsibilities:

  • Drive sales for SOTO by introducing the brand to key targeted accounts and recruiting new customers and consumers
  • Execute the sale and secure SOTO listings
  • Diligent follow-up to ensure strong re-order rates
  • Get ahead of the sales cycle and deliveries to provide excellent service to all customers
  • Manage sales orders
  • Track account performance and celebrate success
  • Collaborate with Distributor, and all personnel across all layers of the supply chain to assist with a smooth transfer of the product to the accounts
  • Ensure SOTO is listed on the menu (and always accurately)
  • Develop unique ways to gain visibility in a category that has struggled to gain presence - bottle displays and installations, supplementary feature menus, signage (where appropriate)
  • Create innovative solutions that leverage SOTO – service by the glass/carafe/bottle, service opportunities, cocktails, food pairings
  • Manage relationships with targeted accounts across all levels of their operations – owner, manager, beverage director, sommelier, bartender, server, busboy
  • Be the On-Premise expert that identifies opportunities in influencer accounts by knowing their business and always being observant, supportive, collaborative
  • Educate key stakeholders about all aspects of the brand
  • Assist with and conduct bar and wait staff trainings to ensure that SOTO is properly represented with a trade focused educational program on the category, always highlighting the brand
  • Showcase points of differentiation and unique selling points between SOTO and competitors

Trade Marketing & Event Responsibilities:

  • Plan and execute events and other initiatives from the marketing plan
  • Create and foster relationships with key stakeholders and strategic cultural partners: local trade community, purveyors of art & design, models, key influencers, and the expanded creative class
  • Design custom activities that focus on local trade relations to ensure SOTO has a leading presence, while ensuring premium positioning
  • Conduct tastings, pairing dinners, and custom advocacy programming
  • Manage point-of-sale materials
  • Monitor and report on competitive trends

Key Task Overview:

  • Account Management: management of target accounts across On-Premise and Off-Premise. Key focus on Influential Accounts: Fine Dining, Craft Cocktail, Boutique Hotels, Asian-Fusion restaurants, Nightclubs,and Premium Retail Stores
  • Business Management: establish, manage, and execute against key goals across Volume and Value. Manage Pricing, Budgets, Inventory, and the Supply Chain through the sales channel. Handle Account Receivable and cash flow for the sales team. Plan and prepare monthly, quarterly, and annual sales forecasts and measure against these key goals
  • Reporting: establish and manage all sales and marketing reporting including: Account Tracker, Sales Team Goals, Performance Scorecard, Budget and Budget Report vs Plan
  • Recommendations: Provide recommendations to support brand building activities
  • Brand Program Execution: management of event executions, strategic partnerships, media and public relations outreach, social media amplification
  • Communication: local market collaboration and communication
  • CityAmbassador: be the local market expert–know the city, the people, the culture and be a representative of the company in the community

Desired Skills and Experience:

  • 4+ years of field sales experience - Sake Sommelier preferred
  • Relevant experience across beverage alcohol or consumer packaged goods
  • Frequent travel to accounts and customer sites
  • Previous budget management / resource allocation experience
  • Excellent oral and written communication skills
  • Advanced proficiency with MS office and related applications
  • Solid presentation skills
  • Ability to manage distributor personnel and to create, maintain, and build professional relationships
  • Performance monitoring, goal setting, training and coaching
  • Ability to work independently and contribute in a team environment
  • Desire to succeed
  • A great attitude is integral to join this faced pacedcompany
  • Bachelor’s Degree or above preferred

Core Competencies:

Sales | Teamwork | Leadership
Dealing with Ambiguity | Listening | Strategic Agility
Drive for Results | Informing | Managing Vision
Customer Focus | Interpersonal Savvy | Motivating Others
SOTO SAKE CORPORATION is an equal opportunity employer. We pledge equal access to employment, facilities, and programs, regardless of race, color, creed, religion, sex, age, disability, national origin, veteran or marital status.
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San Francisco, CA
Function Details
  • Reports To VP of Sales