Position Open - Posted Tuesday, October 9th 2018

Brand Representative - NYC

New York New York Mid-Level Full Time Marketing

Quick Facts

  • Employment Type: Full Time
  • Salary Range:
  • Home or Centralized Office: Home
  • Reports to: TBD

About The Position

Love the spirits and hospitality industry? Looking for opportunity to represent some amazing spirit brands with high growth potential? Do you love meeting new people, sharing your knowledge, and influencing people to be better-informed? We need enthusiastic, competitive people that share our passion and drive to highlight our unique spirit portfolio. If so, join our cause!

The Serralles Brand Representative is responsible for implementing initiatives supporting Serralles USA brands in the on-premise environment. The Representative’s role will be to create long-lasting relationships and brand affinity for Serralles USA brands within the beverage community and to engage the community in a supportive symbiotic capacity. The net result of these activities is increased and improved perception of the Serralles USA brands as innovation drivers within the on premise.

This includes:

Trade Facing Activity
  • Becoming a trusted coach and respected voice of authority in the beverage space based on business acumen and brand and category knowledge
  • Supporting account initiatives by providing expert business consultation to owners and influencers (helping develop best practices for inventory management, calculating pour cost, building social media presence, etc.)
  • Representing the entire Portfolio of Serralles USA brands, and serving as the key liaison between the portfolio, distributor, and trend-leading (TLA) accounts- (segmentation of accounts based on audience profile)
  • Identifying what assets/programs will generate greatest success in TLA accounts, including
    • Scheduling National Ambassadors for additional training within account base
    • Engaging with trade to promote and produce portfolio programs within the Serralles USA Playbook
    • Connecting influencers with relevant media opportunities
    • Leading educational trips
    • Designing custom specific programming for the TLA accounts to support brand growth
  • Building and retaining relationships with trade influencers and key local media resulting in
    • Increase in back-bar listings and menu placements
    • Increase in branded media opportunities
    • Increase in long-term brand affinity
 The Serralles USA Brand Representatives will be held accountable to key performance indicators regarding quality of experiences and the return on investment of those experiences. These include:
  • Customer service, measured by increase in portfolio presence over time
  • Number and impact of quality events executed
  • Increased mentions of the brand in public space (i.e. press coverage of events)
  • Increased brand sales from business to business outreach
  • Partnerships established
In addition to the above activities, Serralles USA Brand Representatives will also be responsible for the following:
  • Nurturing an already established network of influencers to connect with Serralles USA Brands
  • Imparting brand history, production and taste profile knowledge to trade and consumers
  • Introducing brand stories to trade and consumers to heighten the emotional connection to the brand
  • Dressing appropriately to represent Serralles USA and its desire to reach the target consumer
  • Capturing authentic and relevant imagery for social media content
  • Consumer sampling (where legal)
  • Distributing branded merchandise
  • Evaluating and reporting successes and challenges, and offering ideas for improvement
  • Completing and submitting expense reports for promotional activity in a timely manner
  • Working with the local Serralles USA team to create summary program recaps that identify key learnings, competitive and local market insight and future program recommendations
  • Submitting activity reports and tracking documents on a monthly basis
  • Managing budget and reconciling expenditures on an on-going basis
Job Requirements
  • In-depth understanding of hospitality.
  • Multiple years of hospitality-specific business experience (familiarity with beverage and pour cost, P&Ls, etc.)
  • Strong local network within restaurant/cocktail world
  • Sales and marketing knowledge
  • Fluency with social media
  • Understanding of the promotional laws within the Beverage Alcohol industry
  • A valid driver’s license and access to a vehicle (travel required)
  • Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
  • A proactive problem solver
  • Passionate about customer service
  • Confident, with excellent personal presentation and communication skills
  • Outgoing and extraverted
  • Able to communicate enthusiasm for the product and category
  • Highly organized/detail oriented
  • A comfortable and creative negotiator
  • Interested in trends and marketing strategy
Experience & Education
  • Candidates with 3+ years in the Beverage Industry environment preferred
  • Experience with bar and restaurant management mandatory
  • Bachelor’s Degree preferred
  • Experience as restaurant, brand, or spirits category trainer
  • Fluency with Microsoft Office and programs
Company default
Brand img2

C-Com Group

HQ: Coconut Grove, FL