The cannabis industry is associated with providing wellness and compassion. But some of those dispensing that compassion have more work on their plates than ever before. While there is a real risk of burnout for employees in the cannabis space, there are some things companies can do to help alleviate work stress — even as we continue […]
Pet CBD is booming. CBD is a massive, emerging market, especially in the United States. In 2020, sales of CBD products in the U.S. alone generated $4.6 billion and sales are forecasted to grow nearly four-fold by 2026 to $16 billion. For those who do not know, CBD is derived from cannabis and is a […]
ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. One of the more positive business narratives to emerge amid the COVID-19 pandemic has been the fact that the government has deemed cannabis businesses essential, further legitimizing cannabis as a powerful CPG player. We caught up with Lisa […]
With organizational restructuring at the National Association of Cannabis Businesses (NACB), women executives now hold six of the seven leadership roles. The NACB is advancing its mission to shape cannabis into a safe, responsible, and ethical industry by creating national standards for packaging and labeling, lab testing and product integrity, advertising, security, and other cannabis […]
The cannabis industry was one of the fastest-growing job markets in 2018. So how is 2020 shaping up? And could it be an indicator of what’s ahead for the legal marijuana sector? According to Leafly’s annual Cannabis Jobs Report, rumors of the cannabis boom losing momentum in 2019 may only be the result of growing […]
In December 2019, the state of Illinois passed a 600-page bill legalizing the sale and consumption of recreational cannabis for adults over the age of 21. While the bill contained plenty of fine print (including a “no deliveries” clause and strict hours for dispensaries), that hasn’t seemed to deter excited consumers from lining up as early […]
The new decade ushered in sweeping changes for Illinois as recreational marijuana became legal across the state. Thousands of residents lined up on January 1 to be among the first customers to make purchases at the 37 dispensaries across the state. According to the state, more than 77,000 transactions were made, totaling nearly $3.2 million […]
As cannabis grows and evolves, events that foster an open dialogue for cannabis brand builders to share experiences, lessons, and challenges become crucial to moving the industry forward. On December 5-6, Karen G. Meshkov, Client Strategist from ForceBrands‘ cannabis division HerbForce, presented at The Initiative, an accelerator for female-founded CBD and cannabis startup companies located in […]
Cory Rothschild is a passionate brand builder. A classically trained CPG marketer, he’s applying his years of experience at PepsiCo to the cannabis industry. As the Senior Vice President of Brand Marketing at Cresco Labs, one of the largest vertically integrated multistate cannabis operators in the United States, he’s helping to build a house of […]
According to a research report from ArcView, the size of the global cannabis-infused edible product market is anticipated to grow by $25.27 billion from 2020 to 2025. As the market expands and consumer demand grows, there’s been an uptick in the number of cannabis companies producing classic edibles in the form of chocolates, candies, and […]