Already a multi-billion-dollar global industry, cannabis is young and rapidly expanding. However, regardless of how profitable its future looks, the cannabis industry still faces its own unique set of challenges, one of which is attracting the right talent in today’s candidate-driven market. ForceBrands’ 2019 Cannabis Talent Market Report, which surveyed full-time hiring decision-makers and leaders across cannabis, […]
Over the past several years, cannabis has become one of the fastest-growing and most talked about industries. CBD, in particular, has seen a huge surge as more consumers seek out the health benefits of hemp without the psychoactive side effects. And according to recent reports, beauty is the newest sector to be impacted by the […]
It wasn’t long ago when scale defined the CPG landscape. Large companies across the beverage, food, and beauty industries sold more and grew faster than their smaller competitors. But as of 2017, things changed. For the first time, growth and sales volumes for multioutlet and convenience retailers dropped. Meanwhile, small companies continued to increase their […]
In 2016, the global energy drink market was valued at $43 billion. The rapid growth of this beverage sector is largely attributed to busier lifestyles that have forced consumers to rely on caffeine and other stimulants to get them through their hectic days. Nearly 40 percent of the female market and 60 percent of the […]
According to a 2018 survey, 70 percent of female beauty buyers reported being overwhelmed with product choices. Whether they’re shopping at a drugstore, a specialty retailer like Sephora, or online, the amount of skincare, makeup, and haircare choices were so overwhelming that they often caused shoppers to become immobilized, walking away without making a purchase. […]
Employee burnout is real. A recent Gallup study of 7,500 full-time employees found that 23 percent of employees reported feeling burnt out all the time or very often, while another 44 percent of employees reported feeling burnt out sometimes. This sort of exhaustion leads to absences from work, near-constant turnover, decreased productivity, and job hopping. […]
Clean eating is in, and is more than likely here to stay. It’s no secret that healthy, mindful eating is on the rise. A 2017 report found that 54 percent of consumers were looking for foods with a short list of recognizable ingredients, and another 50 percent were looking for foods with little-to-no sugar. These […]
Millennials and Gen Zers are set to become the largest generations in the workforce, replacing both Baby Boomers and Gen Xers. This shakeup in the makeup of the workforce will have many effects, among which will be the future of CPG benefits. Millennials and Gen Zers face different challenges and have different values and priorities […]
Canned cocktails have been a rising trend in the wine and spirits industry over the last decade. Those unfamiliar with the ready-to-drink category may be inclined to write them off as too sweet, low quality, or containing too many artificial ingredients. But as the category expands, it’s maturing to become a more sophisticated, healthier option […]
It’s no secret that the working world is changing. As technologies evolve and millennials and Gen Zers replace Baby Boomers and Gen Xers as the largest generations in the workforce, it’s become more clear that work itself is about to undergo a fundamental shift. One area in particular where this shift is evident is in […]