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Posted February 7th

Digital Marketing Manager

CA

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Employer

Food Confidential Company

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Posted February 7th

Digital Marketing Manager

CA

Function

Marketing

Experience

Mid-Level

Salary

80K-90K

Type

Full Time

About The Position
You will oversee the development and execution of digital brand strategy, building brand equity and driving consumer awareness.
·         Develop, drive, and implement digital campaigns across all digital channels including, paid and organic social, search, display, email, website, and influencers to drive brand awareness & customer acquisition. 
·         Manage and contribute to development of digital advertising and promotion budgets. 
·         Develop and implement a content editorial calendar to manage content and plan timely marketing campaigns.
·         Manage the creation and promotion/publishing of relevant, original, high-quality content across all organic and paid digital consumer touch points (social, email, website, digital technology, etc.).
 ·         Devise strategies to drive online traffic, conversion, and repeat purchase on eCommerce site. 
·         Monitor SEO and web traffic metrics and leverage insights to optimize site/landing page experience. This includes, but it not limited to usability, design and content.
·         Develop and execute monthly reporting on digital campaign results, insights, & suggested digital optimizations.
·         Assess the effectiveness of digital partners, programming and activation on a short and long-term basis to refine and inform investment, future strategy and new capabilities.

Location
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, CA
Function Details
  • Reports To Director of Marketing
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