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Posted February 8th

Brand Activation Manager - Northeast

New York, NY



New Belgium Brewing Company



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Posted February 8th

Brand Activation Manager - Northeast

New York, NY




Senior Level


Full Time

About The Position
The Brand Activation Manager is responsible for bringing national brand plans to life in the field with a focus on critical target markets.
This position creates strategic and tactical market plans, develops programs, and is responsible for local activation and execution. The successful candidate will be responsible for New Belgium regional marketing activity for the Northeastern US and must reside in a major metro area in this region.

Responsibilities (but not limited to):

  • Partner with teams to develop field activation programs that support brand and volume goals; utilize brand data and analytics as well as feed local intel and activation recommendations for planning and product launches/support
  • Execute local activation and amplification plans for national programs with a focus on engaging local communities, driving participation and supporting sales growth; ensure smooth and coordinated execution of programs
  • Execute and oversee local events including sourcing venues, securing partners, driving attendance, purchasing local media, managing experiential, facilitating distributor and sales collaboration, and conducting event follow-up
  • Identify challenges and develop solutions; analyze market dynamics, volume, trends, competitor insights, and local opportunities
  • Collaborate with sales team to create and execute local marketing plans that produce leverageable assets, increase consumer awareness, drive household penetration and increase rate of sale
  • Build and maintain collaborative and beneficial relationships both internally and externally; develop NPO advocacy plans for events and amplify philanthropic message

Desired Skills/Experience (but not limited to):

  • 2-3 years Trade Marketing or Regional Marketing experience on a large Beer or Spirits brand. 3-5 years festival or event management experience; 1 year experience developing new events; 2 years customer service experience
  • Marketing experience or relevant education
  • Strong communicator able to inspire, engage and partner to build collaborative plans and programs
  • Project management experience in marketing/events industry
  • Experience with marketing and sales integration
  • Solid knowledge of beer and brewing industry; familiar with NBB products and culture
  • Public speaking skills
  • Efficient in MS Word, Excel, PowerPoint, and Outlook
  • General regulatory knowledge of events and promotions
  • Squeaky clean Motor Vehicle Record (MVR)
  • A post offer/pre-hire assessment will be performed to insure the candidate can meet the physical requirements of the job:
    • Ability to lift, push and pull objects weighing up to 70 lbs.
    • Ability to carry weights up to 52 lbs. over the shoulder up to 200 feet (tent) and maintain the grip strength required to carry objects including buckets
    • Ability to tip, roll and control a full keg (162 lbs)
    • Show fine motor dexterity
    • Ability to demonstrate their ability to climb, stoop, crawl, twist, squat and reach overhead
    • The position requires frequent, constant standing and walking
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New York, NY
Function Details
  • Reports To Brand Activation Director