Primary Responsibilities
- Accountable for growing and retaining the brands’ customer base, building brand awareness and loyalty, and supporting product sales within his/her region
- Execute local events including logistics, planning, and reporting
- Organize and manage various promotional events such as product launches, tastings, and community outreach initiatives to create brand awareness and engage target consumers
- Help identify, establish, and nurture relationships with key local partners, such as event venues, retailers, and influencers, to leverage co-marketing opportunities
- Assist in maintaining retailer marketing calendars and internal trackers with promotional activities and marketing activations to share with the broader organization
- Liaise with the marketing team to coordinate and then execute all mailings of coupons, swag, and POS materials
- Manage all inventory of POS and SWAG storage unit, including maintaining and tracking inventory levels, alerting the team when stock is low, and reordering materials as needed
- Ensure all marketing activities adhere to brand guidelines
- Work closely with cross-functional teams, including sales, marketing, and operations, to ensure seamless execution of marketing initiatives and alignment with sales objectives
- Work with the internal team on meeting agenda topics, issue detailed and timely meeting recaps, and manage follow-ups
Required Skills & Abilities
- Background in marketing, business, communications, or another related field
- Strong communication skill
- CPG or food/beverage experience
Required Qualifications
- Three (3) years of experience in the Non-Alcoholic brands beverage industry
- High School diploma or GED equivalent.
- Bachelor’s degree in Sales, Marketing, or related field preferred
Competitive compensation inclusive of base salary and bonus Competitive Benefits package, including:
- Medical
- Dental
- Vision
- Paid Time Off
- Holidays
- Auto Allowance