BevForce
FoodForce
BeautyForce
HerbForce
PetForce
Lead the day-to-day management of paid media activation plans for LRB portfolio, creating and delivering an insights-driven approach that inspires innovative strategies in Digital Media & Advertising, PR initiatives and Earned Media and ensuring a cohesive and impactful brand presence
Accountabilities & Impact:
Skills & Experiences Needed:
At Mark Anthony, we live by our 5 Core Values every day:
Sense of Urgency
Authenticity
Simplicity
Humility
Trust
Accountabilities & Impact:
- Lead the implementation of the media and advertising strategy, and introducing best-in-class programs that drive strong consumer engagement
- Includes overseeing all programmatic, SEO/SEM and social media campaigns; partnering with agencies to implement PR & Influencer events and initiatives.
- Identify, build, implement and optimize partnerships, including custom content, integrations, and media to shelf programs; manage relationships with agencies and other media and analytics companies and technology vendors
- Manage test and learn programs within activation plans, in support of digital and non-digital media learnings
- Synthesize data from disparate sources to identify insights to inform and transform the company's media approach
- Evangelize paid media and emerging media technologies and trends
- Lead tactical plan development, challenging the team to raise the bar and discover new ways to breakthrough, driving stronger results via real time optimization
Skills & Experiences Needed:
- 8+ years of relevant media & advertising experience, preferably in Beverage/Snacks CPG
- Extensive experience in influencer marketing campaigns, PR amplification, and earned media impressions
- Proven ability to think creatively, coupled with strong analytical, project management and presentation skills
- Self-driven, self-motivated, positive with a collaborative approach. Must have an ambitious growth mindset, an ROI driven approach to spend-allocation.
- Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
At Mark Anthony, we live by our 5 Core Values every day:
Sense of Urgency
- We value sense of urgency because we are a fast-paced company in a fast-paced industry
- You act as if there is no tomorrow and get it done today
Authenticity
- We value authenticity because we need to stay real
- You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions
Simplicity
- We value simplicity; why use 50 words when you can use 5?
- You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area
Humility
- We value humility; there is no room for egos here
- You're not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each other
Trust
- We value trust because unless we are both trusted and trusting, we will not succeed as a team
- You put trust in others and do your best to never let anyone down
