The Brand Ambassador, Irish Whiskey, Pioneer Division will play an essential role in the growth of our treasured Irish Whiskeys from Midleton and continuing our legacy as an industry leader. They will serve as the product and category expert for our Irish portfolio leading educational efforts, building partnerships with industry influencers and emerging talent, and leveraging existing relationships to drive awareness, loyalty, and conversion primarily among gatekeepers in the on-premise. Working with brand, field, and cross-functional teams, and in collaboration with their key markets, they will play a critical role in the progression of our brands, providing key inputs as to how to deliver ambitions within a designated geography.

 

·       Brands: Jameson (60%), Redbreast (30%), The Spots (5%), Midleton (5%)

·       Audience: Gatekeepers of the trade – on/off-premise, distributor, PRUSA field teams

·       Channels:  On-premise independent accounts, on-premise national accounts, off-premise chains, trade groups, and trade events

·       Division: Pioneer 

·       Key Markets: Atlanta Based

 

·       Execute KPIs centered around driving awareness, loyalty, & conversion within the key trade gatekeeper audience. KPIs include on-premise trade education, high-profile industry events, key trade group relations and support, & distributor engagement 

·       Responsible for leading and executing omni-channel programming based off brand and divisional priorities, and as directed by Senior Managers

·       Sales Team Education - Prepare and present dynamic trainings for the Pernod Academy and distributor education to drive brand initiatives and differentiation

·       Maintain commercial knowledge – while this role will not be KPI’d on NNS growth, this person should take the initiative to understand NNS growth/opportunity within their division

·       Consult and educate on cocktail strategy to support brand message, emphasize quality, and drive velocity

·       Be a leader within the local trade community: develop strong relationship & cadence when activating with relevant local trade groups and thought leaders (ie: USBG) 

·       Proactively plan and host innovative programming for the trade designed to educate, sample, and build affinity and loyalty for designated brands in market

·       Act as the consummate host and/or educator at key trade events within division

·       KPI tracking through LilyPad 

·       Expenses – submitting expenses on time, planning & managing budget set forth by management team

·       Recapping – BA will recap their programs & competitive intel on a monthly basis

·       Regular meetings with the Pernod Ricard HQ team to share competitive insights and trends to inform programming

·       Assist with drink strategy when needed

·       Have a strong social media presence and lead thinking around digital amplification, content development and execution for programming and during key periods.

Key Points of Contact (internal & external): 

·       Trade Advocacy HQ, Field Marketing, Local Sales Teams, Brand Teams, Channel Shopper, Distributor Partners, USBG / Trade Groups in focus markets

You Have These: 

·       Requires a minimum of 4 years general work experience; minimum 2 years US Spirits experience. Previous Brand Ambassador experience a plus.

·       Fluent in Spanish preferred.

·       Ideal candidate will be familiar and embedded/immersed in the local culture, understanding cultural nuances and connected to the local trade community in the markets they serve.

·       Solid understanding of trends, traditions, passion points and preferences particularly amongst Hispanic consumers

·       Candidate should have significant experience in diverse flavor profiles, mixing and product preference among multicultural audiences.

·       Strong spirits knowledge – must have experience with spirits & a strong understanding of the spirits categories & production process. 

·       Hospitality Background – strong sense for being a memorable & thoughtful host when interacting with the trade.

·       Trade Network – ideal candidate would have an established network in the spirits industry within their division.

·       Social Media Presence – the ideal candidate will have an active and well-thought-out social media presence with an understanding of how to create, share, and engage with content.

·       Ability to travel up to 60-70%

 

 

We’d Love If You Also Have These: 

·       Strong voice – able to relay, effectively, information and points of view in a persuasive manner, building consensus across constituencies.  Excellent written and spoken communication.

·       Fiscally minded – able to manage, track and forecast funding needs to the benefit of the business. 

·       Team oriented – able to work collaboratively and within company style across a variety of teams, personalities, and situations to ensure consistency of programming and belief in concept.