ForceBrands

3 Key Trends We’re Seeing Shape How We Work in 2024

With the first quarter of the year behind us, we’re already seeing some notable trends define how we work in 2024.

We checked in with ForceBrands‘ Principal Andie Turitz to learn more about the common themes that are shaping the ever-evolving modern workplace.

As we look ahead to 2024, several key trends are poised to influence the way organizations operate and how employees navigate their careers.

Personalized management approaches

This year, we’ve seen a shift toward more personalized management approaches tailored to individual employees’ unique experiences and needs. Gone are the days of employing uniform management techniques across entire teams. Instead, forward-thinking managers will adopt personalized approaches that consider each employee’s strengths, preferences, and career goals. By recognizing and leveraging the diversity of experiences within their teams, managers can foster a more inclusive and supportive work environment, ultimately driving employee engagement and productivity.

AI-powered resume screening

With the rapid advancements in artificial intelligence (AI) technology, we can expect to see widespread adoption of AI-powered resume screening tools in 2024.

“AI translates a ‘CliffsNotes’ version of the resume for hiring managers to peruse more efficiently,” Turtiz explains. These tools utilize machine learning algorithms to analyze and interpret resumes, summarizing a candidate’s qualifications and experience. By automating the initial screening process, AI helps hiring managers efficiently sift through large volumes of resumes, identify top candidates, and streamline the recruitment process. This saves time and resources and ensures a more objective and data-driven approach to candidate selection.

Rise of fractional employees and consultants

The gig economy continues to flourish, with an increasing number of professionals opting for fractional employment and consulting roles in 2024.

“This trend is particularly prevalent in creative roles but is also gaining traction in the C-suite, where candidates seek opportunities to work with growth brands without committing to full-time positions,” Turitz says. Fractional employees and consultants offer organizations flexibility, specialized expertise, and cost-effectiveness, allowing them to access top talent on a project basis. For candidates, fractional work provides autonomy, variety, and the opportunity to work with diverse clients and projects, aligning with their career aspirations and lifestyle preferences.

As we navigate the complexities of the modern workplace, embracing these emerging trends will be essential for organizations and individuals alike. By adopting personalized management approaches, leveraging AI-powered tools, and embracing the flexibility of fractional employment, we can adapt to the changing dynamics of work and thrive in the years ahead.

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Published by
Rebecca Fryer

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