---
title: LivBar CEO Jayson Selander On Elevating Your Brand with This Mindset | ForceBrands Newsroom
description: A CEO with a designer’s mindset can be a secret weapon.
---

[ForceBrands Blog ](https://forcebrands.com/blog)

# [LivBar CEO Jayson Selander On Elevating Your Brand with This Mindset | ForceBrands Newsroom](https://forcebrands.com/blog/livbar-ceo-jayson-selander)

 Written by [Rebecca Fryer](https://forcebrands.com/blog/author/rebecca-fryer) | Feb 27, 2018 2:55:53 PM

[Brand Builder](https://forcebrands.com/blog/brand-builder-the-podcast-for-cpg-entrepreneurs-and-insiders/) brings you the people, stories, and lessons learned from the most innovative natural food and beverage brands in the world.

A CEO with a designer’s mindset can be a secret weapon. [LivBar](http://www.livbars.com/) CEO **Jayson Selander** teaches you how to deploy design thinking to elevate your brand in this Brand Builder episode.

[media-credit name=”SnackNation” align=”aligncenter” width=”700″][/media-credit]

**LISTEN TO THE EPISODE**

<https://itunes.apple.com/us/podcast/brand-builder/id1293513193?mt=2> <https://www.stitcher.com/podcast/snacknation/brand-builder>

[View full post](https://forcebrands.com/blog/livbar-ceo-jayson-selander)

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