---
title: "Start It Sunday: Justin Gold Shares How He Stays Motivated | ForceBrands Newsroom"
description: We checked in with him to see how he stays motivated and inspired. So how does Gold Start It Sunday?
---

[ForceBrands Blog ](https://forcebrands.com/blog)

# [Start It Sunday: Justin Gold Shares How He Stays Motivated | ForceBrands Newsroom](https://forcebrands.com/blog/justin-gold-advice-motivation)

 Written by [Rebecca Fryer](https://forcebrands.com/blog/author/rebecca-fryer) | Mar 23, 2018 1:45:17 PM

**Justin Gold** needed to a high-energy snack that would fuel his bicycle rides and active lifestyle. What began as a simple desire to fulfill a personal nutritional need with flavorful homemade nut butters soon developed into a cult-favorite snack among athletes and health-conscious moms.

Justin’s nut butters are now available nationwide and although the company was acquired by Hormel Foods in 2016, [Gold is as actively involved in his brand now as he was in the beginning](https://forcebrands.com/blog/future-justins-justin-gold/).

We checked in with him to see how he stays motivated and inspired. So how does Gold [Start It Sunday](http://www.startitsunday.com/)? Watch the video below to find out.

Interested in working for an innovative food brand like Justin’s? **[Search our job board](http://foodforce.com/)**.

[View full post](https://forcebrands.com/blog/justin-gold-advice-motivation)

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