---
title: "ForceForward: Virtual Brand Discovery with FounderMade's Meghan Asha | ForceBrands Newsroom"
description: ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow.   What happens when your business is built around in-person meetings and events, and the world suddenly shifts to a new virtual reality? How do you adapt? We caught up with FounderMade‘s Founder Meghan Asha to learn how she’s […]
---

[ForceBrands Blog ](https://forcebrands.com/blog)

# [ForceForward: Virtual Brand Discovery with FounderMade's Meghan Asha | ForceBrands Newsroom](https://forcebrands.com/blog/forceforward-episode-2)

 Written by [Rebecca Fryer](https://forcebrands.com/blog/author/rebecca-fryer) | Apr 30, 2020 12:38:05 PM

***ForceForward** is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. *  

What happens when your business is built around in-person meetings and events, and the world suddenly shifts to a new virtual reality? How do you adapt?

We caught up with [FounderMade](https://www.foundermade.com/)‘s Founder **Meghan Asha** to learn how she’s pivoted the company’s business model to adapt to today’s climate amid COVID-19. FounderMade, a brand discovery platform that hosts trade shows and events to connect brands with key retailers and industry leaders, has since moved brand connectivity online since COVID-19’s outbreak in early March.

Still, FounderMade is a gathering place for brands to drive awareness, distribution, financing, partnerships, and press. We caught up with Asha to learn more.

Check out some highlights below:

**On Leading During a Crisis**  
 “You feel like sometimes you need to step up and be ultra optimistic and just push through. But I don’t think you become a trusted or a good leader without showing that you’re human. Know that it’s okay to be gentle with yourself while trying to lead. Lead and be okay with it not being perfect.”

**On What Makes a Breakthrough Brand  
**“It’s when you have a mission bigger than yourself.”

**On How Brands Should Adapt**  
 “The best brands tell their story, and right now digital is everything. I think building a really strong business online is how you get through this. Diversify your revenue stream and figure out how you can go digital and pivot to digital as quickly as possible.”

[Watch the full episode here](https://youtu.be/2HV4qgZzMMI).

[View full post](https://forcebrands.com/blog/forceforward-episode-2)

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