Apply to this job

Back to search

Posted May 25th

Vice President of Consumer Insights

Los Angeles, California


Yumi logo

Employer

Yumi

Industry

Supplier

View Full Profile

Posted May 25th

Vice President of Consumer Insights

Los Angeles, California

Function

Other

Experience

Other

Type

Full Time

Remote or Los Angeles Office

About Yumi

Based in Los Angeles, Yumi is a nutrition brand transforming the way parents approach mealtime with healthier meals and content tailored to your baby and delivered direct to your door.

A passionate team of parents, nutritionists, engineers and people who are simply committed to a healthier future, we were appalled by the glut of highly processed, nutrient-poor options at the grocery store. We believe families deserve better options especially for the first 1,000 days -- a period recognized by the scientific community as the most important period in a human's life for nutrition and development. Through nutrition and content rooted in science, we want to help parents connect the dots between food and development and raise the standards of the entire market for childhood nutrition. We're well-funded, rapidly-growing and sparking a national movement that's transforming a $48 billion industry.

If you're stoked by our mission and have an entrepreneurial-go-get-em-fire, we'd love to add you to the fam. Let's raise a healthier generation together!

Since launching in late 2017, Yumi has become a leader in childhood nutrition, with extensive coverage in the New York Times, New Yorker, CNN, Fast Company, goop, Vogue, WSJ, Food & Wine. We've also backed by some of the top luminaries in consumer, including the founders of Warby Parker, Sweetgreen, Uber, Allbirds, Casper. You'll have access to Yumi's extensive network of company advisors, who represent some of the most notable names in the tech industry.

In your position, you will:

Develop an illustrative profile of the Yumi consumer, enabling the entire organization to build and grow with a sharp perspective on who we're going after. You will champion this consumer's perspective, motivations, and barriers across a variety of fast-moving programs and initiatives

Develop and implement a brand health tracker that will guide strategic marketing and comms initiatives, and continue to improve our brand tracking to be most impactful for our business

Lead research that informs innovation, shapes new user experiences and products, and gives us conviction in our creativity. Extract insights from data that tell a strategic story.

Socialize learnings and insights with executive and board level teams

We're looking for someone with:

10+ years of experience in CPG in a consumer insights role

Enthusiasm to build from the ground up, work within constraints, and bring optimism to new challenges

The ability to lead through influence and build consensus

Exceptional executive communication skills

Yumi provides equal employment opportunities (EEO) in all our employment practices to all employees and applicants for employment without regard to race, color, religion, national origin, creed, ancestry, gender, age, sex, sexual orientation or preference, gender identity/gender expression, mental or physical disability, genetic information, marital status, pregnancy, childbirth or related medical conditions, military status, or any other category protected by federal, state, or local laws.
Location
Los Angeles, California