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Posted August 23rd

Americas Lead Educator

Dallas, Texas

Wset landscape descriptor 647 rgb eng


Wine & Spirit Education Trust (WSET) Americas


Non-Profit and Trade Org. and Other

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Posted August 23rd

Americas Lead Educator

Dallas, Texas






Full Time

About The Position
WSET is looking for an all-star educator who MUST hold the WSET Diploma and have an outstanding record teaching WSET courses to help us grow WSET in the Americas. Remote role - must be located near airport.

Job Title:

Americas Lead Educator

Remote, any North America (proximity to major airport required), with 50% travel

Responsible to:
Executive Director - WSET Americas

Responsible for:

Job Description:
The Americas Lead Educator is responsible WSET Americas’ business development through education, especially the Educator Training Program (ETP) and other WSET courses in the Americas at the direction of the Executive Director of WSET Americas.

Key Result Areas:
  1. Americas Development Strategy
    1. Supports the development and ongoing review of WSET’s Americas development strategy for key markets and areas of responsibility as agreed with the Executive Director.
    2. Implements agreed strategic development plans in identified markets to reflect current strategic priorities.
  2. Americas Business Development
    1. Leads in the planning, preparation, and delivery of WSET Educator Training Programs (ETPs) for Wines, Spirits, and Sake in key markets, liaising with the Global ETP Team based in London.
    2. Leads in the planning, preparation, and delivery of WSET courses for business development purposes in key markets and organizations to establish brand awareness and create a base for future growth.
    3. Acts as an ambassador for all WSET activity in the Americas and as an authority on course structure and content, generating content including written articles, texts, press releases, audio, and video as required.
    4. Manages the planning and preparation of WSET activations in trade shows and PR events in key account markets, and to support other team members as required.
    5. Conducts in-market research for key markets to support creation of strategic development plans.
    6. Assists in the promotion of WSET materials in languages other-than-English in key markets.
    7. Supports WSET’s digital media presence in key markets in line with WSET’s global marketing strategy.
  3. Americas Quality Assurance
    1. Liaises with QA to attend WSET qualification courses delivered by APPs to monitor quality of teaching and assess WSET course programs in line with WSET approval criteria.
    2. Formulate and develop ongoing workshops and programs to ensure quality of delivery of courses by APPs is in line with WSET standards.
  1. Must represent the WSET as required at trade shows and events including public speaking, on evenings and weekends as needed.
  2. Must contribute to the effective running of the department in terms of finance, resource allocation, and business strategy.
  3. Must assist in the preparation of reports for the Board of Trustees, Senior Management Group, and subsidiary committees.
  4. Must occasionally represent the Americas Development department and participate in inter-departmental projects reflecting your areas of responsibility.
  5. Must contribute to the successful overall operation of WSET by occasionally undertaking such other tasks as may be requested.
  6. Must operate within agreed budgets.
  7. Must possess a valid passport for International travel.
Skills and Competencies:

  • Must hold, at time of hire, the WSET Diploma
  • High level of proficiency with Microsoft Office 365 platform required, including but not limited to Microsoft Outlook, Word, PowerPoint, Excel, OneDrive, OneNote, and Planner
  • Fluency in English
  • Prior experience teaching WSET courses with outstanding track record of performance
  • Ideally has completed Level 2 in Spirits and/or Level 3 in Sake
  • Is a WSET Certified Educator having completed an ETP in Wines, Spirits, and/or Sake
  • Proficiency in Spanish, French, or Portuguese preferred
Personal Attributes:

  • Outstanding presentation skills and public speaking ability
  • Reliable and flexible, especially where domestic and international travel will be required
  • High level of personal integrity and authority to maintain WSET criteria and standards with customers and across business units
  • Organized and paying meticulous attention to detail
  • Excellent communication skills, both written and verbal, especially in remote working situations and with International APPs and candidates
  • Self-starter able to thrive in a business unit undergoing rapid growth and evolution
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to climb or balance; stoop; kneel, crouch, and taste or smell. The employee must regularly lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, peripheral vision, and ability to adjust and focus. 

DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned, at any time.
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Dallas, Texas
Function Details
  • Reports To Executive Director - WSET Americas