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Posted September 8th

Brand Manager, Monkey Shoulder

New York, NY

Employer

William Grant & Sons

Industry

Production and Manufacturing and Supplier

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Posted September 8th

Brand Manager, Monkey Shoulder

New York, NY

Function

Marketing

Experience

Mid-Level

Type

Full Time

About The Position
We’re looking for an innovative and entrepreneurial Brand Manager, Monkey Shoulder who will inspire consumers and the trade to become advocates of the brand. Think you have what it takes? Apply today!
Who is William Grant & Sons?
William Grant & Sons is a family owned global premium spirits company with a portfolio of award-winning brands. These include our eight core brands: Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder. With a global presence, our business is in an exciting period of growth. Our founder William Grant was a true pioneer, and his spirit, passion and innovation are very much at the heart of the business culture today. 
 
What's Monkey Shoulder? 
Within our portfolio, we have Monkey Shoulder – a blended malt whisky that was born to challenge convention and change the way that people think about and drink Scotch. Learn more about the brand here: https://www.monkeyshoulder.com/.  
 
We’re looking for an innovative and entrepreneurial Brand Manager, Monkey Shoulder who will inspire consumers and the trade to become advocates of the brand. Think you have what it takes? Apply today!

Role Purpose 
The Brand Manager will manage the brand, with direct responsibility for developing and achieving volume and value growth targets, and with a clear focus on driving the brand vision and equity.

Essential Responsibilities
  • Managing the annual and long-range brand planning cycle
  • Generating, assessing & recommending growth platforms
  • Executing consumer communications strategies
  • Executing break-through promotional programs
  • Gathering and analyzing in-market performance
  • Analyzing, communicating and executing geographic, channel, variant and size mix strategies
  • Managing relevant agency relationships across the marketing mix
  • Working closely with key stakeholders to influence their role in the development and execution of the brands’ activities
  • P&L management 
  • Manage and supervise Brand Ambassador(s) by setting Key Performance Indicators (KPIs), directing / guiding them towards achievement of KPIs, conducting annual and mid-year performance evaluations, and identifying and facilitating key development opportunities
Qualifications
  • Bachelor’s Degree is required; Master’s Degree in Business Administration or a related field is preferable
  • Minimum 2 years of progressively responsible brand management experience within the beverage/alcohol or consumer product goods industry
  • An understanding of the marketing mix and key levers to impact a brand’s performance 
  • Experience in managing effective and positive key stakeholder relationships – agencies and field sales partners – to drive the brands agenda within the business
  • Strong experience with commercial channel planning, particularly with on trade experience
  • Strong influencing skills and a bias for action
  • Solution-orientation
  • Strong written & verbal communication skills; strong interpersonal skills
  • High energy and hands-on attitude
  • Dynamic presentation skills 
At William Grant & Sons, we celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.
Location
New York, NY
Function Details
  • Reports To
  • Direct Reports 1