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Posted May 25th

Retail Influencer Marketing Coordinator

Chicago, Illinois


Vital Proteins logo

Employer

Vital Proteins

Industry

Supplier

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Posted May 25th

Retail Influencer Marketing Coordinator

Chicago, Illinois

Function

Marketing

Experience

Other

Type

Full Time

Company Overview:

Vital Proteins is an emerging, dynamic brand consisting of a team of passionate individuals who believe whole-food-based nutrition is essential for overall health, fitness and wellbeing. Our team is comprised of intelligent and innovative talent who work collaboratively to ensure creativity, success, and global growth. At Vital Proteins, our mission is to empower our company, team, and customers to live a full, vibrant life. We seek to develop and support the right people, with the right chemistry, who continually ask questions, and in turn will develop and tactically execute good ideas. We are looking for individuals to help us think smarter and put a lot of ideas on the table in a short amount of time. Building a great company is our goal. Quality individuals and getting the team right is our business plan.

Role:

We are looking for a high energy, passionate and extremely communicative Retail Influencer Marketing Coordinator to help us establish and grow our influencer relationships and build a true online community. This person will touch the retail, wellness, fitness, and beauty communities to reach and connect with the right people, both on and offline. In a nutshell, this person will help us carry our marketing strategy through to the consumer by creating his/her own network of retail influencers to speak about the brand. The Retail Influencer Marketing Coordinator role will operate remotely or out of our West Loop office, if located in Chicago, and be assisting a team of Influencer Marketing Relationship Managers, reporting to the Senior Manager of Influencer Relationships.

What you will be responsible for:
  • Marketing Vital Proteins product to influencers, brand ambassadors and consumers through various social media platforms and email outreach
  • Cold outreach through social platforms to foster partnerships and help the team grow our social network
  • Assisting the social media and influencer teams with their daily objectives to meet key quarterly milestones
  • Having an active understanding of the retail influencer/digital marketing knowledge & social media trends
  • Being an evangelist of the brand, coming up with new and inventive ways to promote the products to our network
  • Collaborating with the warehouse on product shipments to influencers and brand ambassadors
  • Manage monthly retail influencer reporting, campaigns & KPI tracking and organization with influencer platforms GRIN, Tribe Dynamics and Lumanu & tracking team performance documents
  • Assist Retail Marketing team with in-store product launches and promotions through working directly with Retail specific influencers & lifestyle influencers to speak to retail initiatives
  • Be the expert in the retail-influencer space, keeping track of market trends, competitor campaigns, and influencers working with major retailers such as Walmart, Costco, Target, Whole Foods etc.

Who you are:
  • Bachelors degree in marketing or a related field
  • You have a minimum of 1+ years of experience in Marketing.
  • You have 1-2 years of experience in influencer marketing, preferably in the CPG industry
  • You are passionate about the fitness, beauty, wellness, fashion, and lifestyle
  • You are a self-starter with proven ability to take initiative, define what needs to get done and multi-task
  • You are a people person - you enjoy communicating & are happiest when you're corresponding with others and forming new relationships
  • You are social, outgoing, personable and friendly
  • In your spare time, you always find yourself scouting new people to follow on Instagram or are out and about making new connections with like-minded individuals
  • You celebrate your success, and the success of the team even more
  • You have strong written and oral communication skills
  • Minimal travel required (tentatively once a quarter)
  • Must have strong business acumen and entrepreneurial spirit

#LI-RK1

At Vital Proteins, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, gender expression, military or veteran status, and any other characteristic protected by applicable law. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

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Location
Chicago, Illinois