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Posted June 23rd

eCommerce Manager

Vintage Wine Estates logo


Vintage Wine Estates


Production and Manufacturing

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Posted June 23rd

eCommerce Manager







Full Time

About The Position
The eCommerce Manager will play a key role at Vintage Wine Estates by taking ownership of the eCommerce and marketing technology systems. This individual will be responsible for implementing new e-commerce, marketing technologies, initiatives, and existing systems.This individual will work in close partnership with the direct-to-consumer marketing team and greater technology team to manage eCommerce technology systems to achieve the organization’s sales goals.

The ideal candidate will have demonstrated the ability to improve key KPIs such as transactions, conversion rate, AOV, and more through site enhancements and new features.

ResponsibilitiesManage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting
  • Act as the liaison between the direct-to-consumer team and the different technology teams/departments
  • Organize, diagnose, and manage issues along with their priority levels, and funnel them to the correct technology department
  • Work alongside the digital marketing and eCommerce teams to drive traffic and sales through user experience optimization
  • Oversee digital marketing channels across PPC, SEO, email marketing, and social media
  • Collaborate with external technology partners to implement new technology features and diagnose issues
  • Maintain ongoing eCommerce initiatives, site testing, development, and security
  • Engage and participate in the selection of outside agencies to support programming on an as-needed basis
  • Participate in seasonal planning to ensure all product, promotion, and operational plans are in line with technical capabilities and/or the appropriate system updates are made to meet these needs
  • Perform analyses and provide interpretation, guidance, and strong recommendations to aid decision-making for marketing initiatives and site enhancements
  • Stay current on digital marketing and eCommerce trends, research and evaluate market opportunities and customer behavior to increase revenue and customer satisfaction
Basic Qualifications
  • Must be data-driven and results-oriented
  • Excellent written and verbal communication skills
  • Demonstrated problem-solving skills using logic and critical thought
  • Ability and confidence to make key decisions with significant business impact
  • Proven team player with the ability to guide and influence cross-functional teams
  • Understanding of basic cyber security and PCI compliance
Required Education & Experience:
  • At least 3 years of experience working in a similar role
  • Bachelor's degree or equivalent experience in a field that has a logical connection to Sales, Marketing, or Technology
  • Experience developing and overseeing digital marketing strategies
  • Excellent understanding of web design and web analysis
  • Experience using analytics tools such as Google Analytics
  • Strong marketing and tech background
  • Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
  • Knowledge of Attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tool
Preferred Education & Experience:
  • Experience with Magento
  • Experience with Mailchimp
  • Experience with HTML, CSS
Vintage Wine Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity or expression, national origin, age, disability, marital or veteran status, or any other legally protected status.