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Posted September 24th

SEO Analyst II - 100% REMOTE

Bolingbrook, Illinois

Ulta Beauty logo


Ulta Beauty



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Posted September 24th

SEO Analyst II - 100% REMOTE

Bolingbrook, Illinois






Full Time


Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-Commerce and Digital associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.

At Ulta Beauty, we're forever imagining. Forever striving. Forever investing in next-gen-with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let's build brilliant together.


Ulta Beauty is looking for a collaborative team player who employs innovative thinking and enjoys a fast-paced ecommerce atmosphere. This candidate exhibits strong communication skills, is familiar with various analytic tools, and excels at problem solving. The SEO Analyst II has responsibilities that include improving the site ranking, traffic volume and quality of organic search traffic to Ulta Beauty across all devices. They primarily focus on the technical side of SEO, working with DevOps, Front End Developers & Project Managers.

The SEO Analyst II is responsible for site monitoring for SEO elements, SEO improvement recommendations and the partnership with technical teams on their projects and ours. Reporting to the Manager, Search Marketing, the SEO Analyst II will work with internal teams across marketing, site merchandising, and IT as well as external partners to achieve business objectives. This person must be strong analytically and comfortable handling ambiguity. Ulta Beauty is looking for someone who is comfortable working with various stakeholders across the organization and has an ability to support the overall strategies set for the company.

  • Improve site ranking across all engines & improve organic traffic to
  • Work with multiple technical teams to support multiple new site initiatives and projects as they change and evolve.
  • Develop technical SEO requirements & QA requirements for IT projects.
  • Integrate into the agile development and release cycle processes to manage SEO projects & improvements. Assist on projects owned by other departments that impact SEO.
  • Perform competitive market technical SEO analysis 2x per year.
  • Analysis & maintenance of our site's implementation of SEO industry best practices.
  • Log, track and manage all technical tickets in multiple ticketing systems. Provide weekly status updates to larger Digital Team.
  • Perform QA on all projects and tickets that involve SEO.
  • Manage multiple priorities in decision making, across both the aggregate business needs and SEO needs as well as merchandising, creative & UX.
  • Directly manage content & SEO elements in CMS.
  • Partner with consultants and analysts on an internal basis to complete projects.

  • BA/BS in Computer Science, Engineering, Marketing or similar discipline.
  • Minimum 5 years of experience working with Organic Search Engine Optimization
  • Experienced Enterprise level SEO for Ecommerce.
  • Must be experienced in giving developers direction on coding HTML, JavaScript, JSON & CSS from an SEO perspective. Proven ability to work closely with technical (software development) teams.
  • Inquisitive engineering type mindset with strong problem-solving skills. Must be able to hypothesize and analyze root causes and then make data-driven recommendations regarding solutions and opportunities.
  • Analytical skills with key performance metrics with an understanding of enterprise level use of Search Consoles (Google and Bing), Web Analytics platforms (Adobe Analytics, GA360 or GA4), SEO Tracking Tools (Examples: Conductor, BrightEdge, SEO Clarity) and bot crawler testing (Botify, Deep crawl).
  • Knowledgeable on Core Web Vitals and the process improvement needed to address.
  • Experienced using enterprise level content management systems for ecommerce. (examples: Shopify, Amplience, Oracle ATG)
  • Experienced and comfortable working in job ticketing systems like Jira, Asana,
  • Familiarity with site hosting and CDN services is a plus.
  • Excellent communication skills; verbal and written
  • Detail oriented individual able to maintain a high level of organization.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously and stay focused and organized
  • Ecommerce & conversion optimization experience
  • Interest in working with a large dynamic product catalog
  • Consistent learning to keep up with SEO industry changes
  • Role can be 100% remote with travel as needed into our Corp HQ in Bolingbrook, IL.



At this time, Colorado residents are not eligible for this position.


At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful . Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.