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Posted July 24th

Senior Manager Email & Mobile Marketing

Bolingbrook, Illinois


Ulta Beauty



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Posted July 24th

Senior Manager Email & Mobile Marketing

Bolingbrook, Illinois


Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-Commerce and Digital associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.

At Ulta Beauty, we're forever imagining. Forever striving. Forever investing in next-gen-with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let's build brilliant together.


This role will be responsible for leading the Email and Mobile Marketing programs and strategies at Ulta Beauty with a focus on driving omnichannel traffic, sales and profitability. Manage, supervise and guide the Email and Mobile Marketing leads and associates maintaining the marketing channels to optimize performance, and develop the careers of the team. Collaboration across the organization is critical to the success of this role and this role will work closely with the team leads of Creative, CRM, Loyalty, Merchandising and Operations to build relationships and improve processes.

The Sr. Manager, Email & Mobile Marketing will also be responsible for managing vendor relationships, contract negotiations, & financials and representing the marketing channels for large cross-functional projects. This individual will be responsible for leading the marketing technology roadmap for the channels. They will work to ensure that all current technology is being maximized along with staying abreast of upcoming trends and new technology capabilities. Manages team of 7+ exempt and non-exempt associates

  • Leading the strategic vision of the Email and Mobile Marketing programs to continue Ulta Beauty's leadership position within the beauty industry
  • Manage and prioritize the workload of the email and mobile campaign leads to ensure execution of merchandise, marketing, loyalty and branding email campaigns
  • Partnering with CRM and Loyalty teams to lead strategic direction towards a more personalized experience for each member to drive repeat sales and customer loyalty; drive an audience fist mentality throughout the organization
  • Owning the P&L for the Email and Mobile Marketing channels
  • Managing vendor relationships and contract negotiations in partnership with Procurement team
  • Leading the roadmap for the channels to ensure we are leveraging and innovating with the latest marketing technology available
  • Developing and document processes, including how the Email and Mobile teams work together to optimize workflows
  • Continually leverage customer insights to further improve email acquisition, segmentation, personalization, re-engagement and automation tactics
  • Recommending new ideas and innovations, including technical functionality available via vendor, to grow and improve the email and mobile channels
  • Collaborating with Retail Marketing to unite online and offline initiatives


Qualified candidates will have a m inimum 8 years of successful email/mobile experience, ideally in a fast-paced, high-volume retail environment; at least 5 years at the Manager level with experience leading a team driving multiple programs and initiatives. Additional requirements include:
  • Navigate and drive consensus through influence in a highly matrixed environment while building cross functional relationships (both internal and external)
  • Lead and growing a strategic email/mobile program with a high level of accuracy in project deployment, tracking email schedules, and success metrics
  • Effectively lead multiple programs and competing priorities and deliver results while leading future strategy
  • Strong communicator who can liaise across departments in a professional manner
  • Strong presentation skills and an aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
  • Excellent time management, organization, and prioritization skills
  • Excellent account management, client service and vendor management skills
  • Superior project management and organizational skills
  • Proven ability to work closely with technical (software development) teams
  • Excellent communication skills; verbal and written
  • Solid data analysis skills and ability to identify actionable insights from large data sets

  • #LI-JB2


At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful . Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Bolingbrook, Illinois