Apply to this job

Back to search

Posted March 26th

Mobile Marketing Analyst

Bolingbrook, Illinois

Employer

Ulta Beauty

Industry

Supplier

View Full Profile

Posted March 26th

Mobile Marketing Analyst

Bolingbrook, Illinois

Function

eCommerce

Experience

Other

Type

Other

OVERVIEW

Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-Commerce and Digital associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.

At Ulta Beauty, we're forever imagining. Forever striving. Forever investing in next-gen-with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let's build brilliant together.

THE IMPACT YOU CAN HAVE:

The Mobile Marketing Analyst will be responsible for proofing, deployment and quality control of marketing plans for mobile channels (PUSH, SMS and App Download) as they relate to all cross functional teams. This position will be responsible for supporting the mobile relationship with our credit card partner and requires a high level of involvement with the internal credit team. This position will also support the integrated marketing team as it pertains to Grand Opening activities and mobile support needed. Approximately one quarter of this position's workload will be dedicated to projects and tasks related to other digital marketing channels to support the Manager, Digital Marketing.

CORE JOB RESPONSIBILITIES:
  • Demonstrate knowledge of mobile channel strategies for Promotional, Transactional, Geo-Targeted, and Automated programs
  • Own end-to-end creation and deployment of mobile campaigns including providing resource information on channel selection and timing
  • Collaborate and build relationships between internal teams as well as external partners
  • Support the Digital Marketing Manager in other channels where necessary for planning, coordination and execution of campaigns and projects
  • Strategize the creation and deployment of mobile marketing communication for the Ulta Beauty Credit Card
  • Define mobile engagement strategies for the store teams as it relates to grand opening/remodel or closure activity
  • Leverage data to analyze and track the impact, effectiveness and optimization of mobile marketing projects
  • Work directly with CRM and Mobile Engineering Teams to implement and improve programs
  • Deliver quality experiences and promptly troubleshoot issues, resolve and communicate
  • Participate in eCommerce planning meetings to understand Guest centric marketing strategies, goals and objectives
  • Stay up-to-date and share best practices in mobile channel marketing initiatives & innovations

THE ESSENTIALS FOR SUCCESS:
  • Bachelor's degree is required, preferably with an emphasis in marketing/business
  • Minimum of 1 year of prior mobile marketing retail experience
  • Have proven skills in highly targeted and customer-centric campaign development, management, and quality control
  • Mobile-savvy; familiar with the unique stylistic requirements that make digital content successful
  • Thinks strategically while staying on top of tactical execution; able to grasp complex business processes and maintain attention to detail
  • Quantitative skills, including Excel, data validation, reporting, analysis, and visualization
  • Highly organized and possesses excellent time management, multi-tasking and prioritization skills
  • Excellent oral and written communication skills with an ability to collaborate with others in person or via digital platforms
  • Microsoft Office proficiency
  • Passion for testing, learning and making data-driven decisions a plus

#LI-68855203_DF1

ABOUT

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful . Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.