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Posted September 22nd

Digital Marketing Analyst, Paid Display

Bolingbrook, Illinois

Ulta Beauty logo

Employer

Ulta Beauty

Industry

Supplier

View Full Profile

Posted September 22nd

Digital Marketing Analyst, Paid Display

Bolingbrook, Illinois

Function

eCommerce

Experience

Other

Type

Full Time

OVERVIEW

Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-Commerce and Digital associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.

At Ulta Beauty, we're forever imagining. Forever striving. Forever investing in next-gen-with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let's build brilliant together.

THE IMPACT YOU CAN HAVE:

We are looking for a collaborative team player who employs innovative thinking to develop and continuously improve programs, exhibits strong leadership and communication skills, and excels at driving efficiency. The Display Analyst's responsibilities include the management of our Display programs; improving the volume and quality of traffic to Ulta Beauty across all devices, and driving revenue online and in our stores. This role requires both strategic and tactical level work to continuously improve the experience of our guests.

The Display Analyst is responsible for planning, development, execution and evaluation of Ulta Beauty's Display programs. Reporting to the Manager, Digital Marketing, the Display Analyst will work with internal teams across marketing, site merchandising, and IT as well as external partners to achieve business objectives. Ulta Beauty is looking for an enterprise thinker with a team focused mindset.

PRINCIPAL DUTIES & RESPONSIBILITIES
  • Strategize, manage, and develop Ulta Beauty's Display Marketing campaigns
  • Manage Agency and direct partner relationships to execute ongoing account optimization
  • Brief creative concepts and work with designers, copywriters and the site team to develop display assets
  • Lead planning and defining of channel strategy for all major marketing events (i.e. 21 Days of Beauty; Gorgeous Hair Event)
  • Oversee and manage campaign pacing, performance, and budget management
  • Work closely with external partners to keep up to date on new features and product capabilities
  • Work with Digital Manager on identifying new strategies and key learnings that can be applied to core program
  • Work directly with CRM and Engineering Teams to implement and improve programs
  • Collaborate and build relationships between CRM, Loyalty, Creative, UX, IT, Merchant and Content teams as well as external partners
  • Own quarterly process and creation of an executive summary of any new test and learn initiatives for Sr. Leadership (Ecommerce, Merchandising Brand Marketing)
  • Responsible for sharing campaign results and learnings with internal stakeholders
  • Stays current on industry news, trends, tactics and strategies and educates the broader organization on new opportunities that can be used to provide our guests the best experience

THE ESSENTIALS FOR SUCCESS:
  • BA/BS in Marketing or Business Administration
  • Minimum 2 years of experience managing Digital Marketing channels
  • Proven track record in managing marketing programs within the retail industry
  • Experience with ad servers/platforms like Campaign Manager, Conversant, DV360 etc.
  • High attention to detail and exceptional organizational skills
  • Advanced problem-solving skills
  • Understand how/when to incorporate qualitative data into decision-making
  • Proven ability to work closely with technical (software development) teams
  • Vendor management skills
  • Excellent communication skills; verbal and written
  • Solid data analysis skills and ability to identify actionable insights from large datasets
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously and stay focused and organized
  • Omni-channel experience
  • Proficiency using Microsoft Excel
  • Strong presentation skills and an aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders

COLORADO PAY RANGE

At this time, Colorado residents are not eligible for this position.

ABOUT

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful . Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Location
Bolingbrook, Illinois