About Ugly Drinks Ugly is an insurgent sparkling water brand led by fun and nostalgic flavors with a portfolio delivering on taste and refreshment. Founded in London in 2015 and then launched in the US in 2018, Ugly has built a dynamic DTC brand and is now launching nationwide across all US Retail Channels. With support from a long list of industry investors and a strong team, Ugly is posed to disrupt the sparkling water category by speaking to a younger demographic and post-soda consumer. Its time to get UGLY!