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Posted December 1st

Field Activation Manager - Northern California

Sacramento, California

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TEAM Enterprises


Experiential Marketing Agency

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Posted December 1st

Field Activation Manager - Northern California

Sacramento, California






Full Time

TEAM is hiring for a Field Activation Manager to support the expansion of our client, BioSteel, and their Ready-To-Drink business in the Northern California via increased brand awareness, distribution, sales, and trial . Reporting into the Division manager (DM), the Field Activation Manager (FAM) will be responsible for successfully driving experiential marketing program execution within their designated market.

The FAM will be based from their home office and work in the field within Northern California to manage client expectations, identify and secure sampling opportunities at large and mid-scale local events, and manage all assets, logistics and staff for special events. The FAM and their team of Brand Ambassadors (BAs) will be responsible for set up, break down, and execution of all large-scale, mid-scale and retail sampling events. This position requires manual labor, evening, and weekend work, and will include a branded company vehicle for transportation of assets to and from events.

Field Activation Responsibilities:
  • Research, identify, vet and secure opportunities for large and mid-scale sampling
  • Negotiate contracts, fees, and / or donations at event sites
  • Develop and communicate event site logistics plan to Lead Ambassadors (LA)
  • Pre-promotional confirmation calls to all event venues to review agreed upon event details
  • Drive and maintain branded company vehicle
  • Coordinate and manage all assets, event site logistics, and Brand Ambassadors for all sampling evets
  • Lead the set-up, break down, and execution of all sampling events with the support of a team of BAs and LAs
  • Execute product sampling programs within assigned retail account base, including requests from Market Develop Manager (MDM), while meeting and exceeding customer expectations
  • Properly maintain and track company equipment
  • Maintain all assets, product, and event supply inventory in assigned storage unit
  • Manage budgets, tactical resources, and tools to maximize returns throughout the year

  • Comply with all laws and requirements as well as COVID 19 protocols and guidelines

Administrative Responsibilities:
  • Maintain regular communication with TEAM Manager and MDM
  • Complete all administrative responsibilities in a timely and accurate manner.
  • Ensure that TEAM's objectives clearly align with client objectives
  • Recap all promotions and communicate to local contacts on a weekly and monthly basis
  • Develop a monthly promotional schedule
  • Communicate monthly/weekly promotional calendar to appropriate client and distributor personnel
  • Manage all budgets and expenses to ensure programs are executed within budget guidelines
  • Regular submission and tracking of day-to-day activities in designated platform

People Development Responsibilities
  • Recruit, hire, and train quality LAs and BAs who are knowledgeable about the client's products, promotions, and industry specifics
  • Conduct regular trainings of LAs and BAs to ensure their knowledge on brand standards and execution guidelines
  • Provide clear direction, expectations, and constructive feedback to LAs and BAs to improve execution standards and results on all promotions
  • Communicate all event standards to ensure successful execution
  • Closely monitor and track all promotions and special events
  • Motivate LAs and BAs to display great attitudes and leave a positive brand impression on the consumer
  • Provide strong leadership skills to develop personnel

  • Bachelor's degree from accredited institution preferred
  • 2-3 years special event / promotional management experience
  • A love for sports, fitness, nutrition, and a passion for building brands
  • Must have clean driving record to drive company vehicle
  • Must be able to pull, push, and lift to 50lbs on daily basis during preparation, set up, break down and execution of events
  • Beverage / CPG promotional experience preferred
  • Knowledge of and experience in local, regional, and national youth sports leagues, tournaments, and events
  • Strong oral, written, problem solving, motivational, and communication skills
  • Ability to gather information, analyze information and report key insights with recommendations for solutions
  • Ability to uphold the core values of TEAM and our client
  • Exercise high moral character and social responsibility; demonstrate strong interpersonal skills
  • Open to working nights and weekends as required; position will be outside of traditional office hours
  • Must be extremely organized and able to multi-task in a fast-paced environment
  • Must have excellent computer skills including Microsoft Outlook, Word, Excel, and PowerPoint


TEAM is a topnotch experiential marketing agency who develops and executes creative marketing campaigns rooted in strategy, insights and decades of learning. We partner with the best brands and people to deliver experiences that create inspiration at the point of engagement. Our roster of talent is essential to executing quality campaigns which live up to our high standards, for more information visit us on our website
Sacramento, California