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Posted October 25th

Senior Brand Analyst, CPG

New York, NY

Tacombi logo




Non-Profit and Trade Org., Restaurant, and Production and Manufacturing

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Posted October 25th

Senior Brand Analyst, CPG

New York, NY






Full Time

About The Position
The Senior Brand Analyst will join as a key member of the Brand Marketing team, spearheading new product launches into Retail and DTC and supporting the Director, Brand Marketing on codifying and implementing brand and innovation guardrails across consumer touch points so that we can lean into rapid growth. The Senior Brand Analyst will manage business analytics across CPG product lines, including business analysis, budget, and product management. This role requires strong analytical skills, attention to detail, creativity, and a high degree of comfort working in a start-up environment. 
What you’ll do 
  • Be an expert in the categories/aisles where we play
  • Understand performance of the brand as well as category and key competitors, conducting monthly reporting and ad-hoc analysis based on syndicated consumption and shipment data
  • Become an expert in data systems (SPINS, Nielson, internal shipments data, etc.)
  • Proactively communicate key learnings from data analysis and actions with internal stakeholders
  • Work with Sales team on identifying key customer outages in Assortment, Merchandising, Pricing, and Shelving (AMPS)
  • Support the broader Vista Hermosa team with analysis and data driven insights to help grow the business and launch smart and successful innovation 
  • Help to identify new opportunities to fill pipeline and ensure portfolio sufficiency including, including new formats/flavors of current products and new product sub-ranges 
  • Track Marketing budget, working closely Director, Brand Marketing and Finance 
  • Support on packaging and new product launches, working closely with cross-functional team
  • Support on development of launch kits and ACV targets for Sales team; act as point person for Sales on creation of any point-of-sale marketing materials and displays
  • Participate in key activities aimed at driving brand growth, including strategy and innovation ideations sessions, internal and agency creative reviews, product tastings, acting as thought partner for Director, Brand Marketing on initiatives 
What you’ll bring to Tacombi
  • Extremely strong analytical skills and an approach to gleaning actionable insights from data
  • Ownership mindset
  • Experience working with syndicated consumption and panel data (IRI, Nielsen) and excel models
  • Excellent teamwork/people skills with ability to build strong working relationships at all levels
  • Commitment to excellence with high quality standards and attention to detail
  • Demonstrated flexibility and ability to perform in a fast-paced, dynamic environment and comfort working in ambiguity
  • Solid written and oral communication skills
  • Passion for marketing consumer food or lifestyle brands
You are
  • Analytical and insightful
  • A confident self-starter, entrepreneurial, and a team player 
  • Highly organized 
  • Level-headed with the ability to maintain focus on the critical tasks at hand
  • Driven, proactive, resourceful, curious, and a fast learner
  • Passionate for Tacombi and our mission to connect people to Mexico
You have
  • 2-3 years relevant experience in brand marketing or marketing analytics, CPG experience is strongly preferred
  • Bachelor’s Degree
  • Extremely strong analytical skills; prior experience building excel models
  • Ability to leverage multiple sources of data into a streamlined data visualizations, reports and dashboards
  • Experience working with syndicated consumption data (SPINS, IRI, Nielsen) is a major plus
  • Excellent written and verbal communication skills
New York, NY
Function Details
  • Reports To Director of Marketing