About Us
Swoon is on a mission to take sugar out of society. Ever since our co-founder, Jen was diagnosed with Type 1 diabetes at a young age, she has been on the hunt to find delicious, zero sugar drink alternatives. For us, it’s personal. This starts with replacing your favorite sugary drinks - like the lemonade you enjoyed as a kid and the cocktails you love as an adult - without sacrificing sweetness. Finally, good-for-you tastes good.
Swoon is distributed in retail stores nationwide and has received national press and influencer endorsements as a leader in healthy beverages. Swoon has partnered with Whole Foods, Erewhon, Foxtrot, GoPuff, and Thrive Market (and more!) and has been featured in Forbes, NYTimes, and PureWow who called our monk fruit syrup “the closest thing to sugar we’ve tried.” Swoon has grown quickly into 3000+ stores nationwide, with plans to launch new products and new markets!