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Posted March 16th

Digital Marketing Manager

Sweet Amber Distilling Co. logo


Sweet Amber Distilling Co.



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Posted March 16th

Digital Marketing Manager







Full Time

About The Position
  • Designs & implements social media strategy and posting schedule. 
  • Sets content pillars & posting calendar in collaboration with team/agencies/marketing team and activation calendar 
  • Manages Website with Creative Agency and Web Developer including page building, copywriting and optimizing the consumer experience 
  • Generates, edits, publishes and shares content. 
  • Monitors social media trends & conversation, and connects with consumers across social channels, responding to posts 
  • Collaborates with Senior Brand Marketing Manager on e-commerce programming 
  • Monitors SEO & web traffic metrics / google analytics, provides website enhancements to increase organic traffic 
  • Leads community management of social media channels 
  • Designs & implements email marketing strategy 
  • Curates consumer emails, content and monitors performance, understanding subscriber audience and engagement 
  • Handles customer service email inquiries; responds to inquires in timely manner. 
  • Conducts regular competitive activity audits to monitor trends and has a pulse on the digital landscape. 
  • Maintains influencer relations via social channels. 
  • Bachelor's Degree (BA) from four-year college or university, or two to four years of related experience and/or training, or equivalent combination of education and experience. 
  • Computer skills required: Spreadsheet Software (Excel); Project Management Software; Word Processing Software (Word); Electronic Mail Software; and Presentation software (PowerPoint). 
Other skills required: 
  • Hands-on experience in digital marketing in customer service/customer engagement / CRM 
  • Combination of in-house and the right agency experience is acceptable. 
  • Deep understanding of Google retargeting/remarketing and SEO/SEM campaigns, Google Analytics, A/B testing. 
  • Highly motivated and results-oriented with experience from large and small companies. o Quick response to trending opportunities
  • Ability to write digital marketing/demand generation copy.
  • Strong communication and collaboration skills, both verbal and written. 

Function Details
  • Reports To Senior Brand Manager