About The Position

• Designs & implements social media strategy and posting schedule. 
• Sets content pillars & posting calendar in collaboration with team/agencies/marketing team and activation calendar 
• Manages Website with Creative Agency and Web Developer including page building, copywriting and optimizing the consumer experience 
• Generates, edits, publishes and shares content. 
• Monitors social media trends & conversation, and connects with consumers across social channels, responding to posts 
• Collaborates with Senior Brand Marketing Manager on e-commerce programming 
• Monitors SEO & web traffic metrics / google analytics, provides website enhancements to increase organic traffic 
• Leads community management of social media channels 
• Designs & implements email marketing strategy 
• Curates consumer emails, content and monitors performance, understanding subscriber audience and engagement 
• Handles customer service email inquiries; responds to inquires in timely manner. 
• Conducts regular competitive activity audits to monitor trends and has a pulse on the digital landscape. 
• Maintains influencer relations via social channels. 

• Bachelor's Degree (BA) from four-year college or university, or two to four years of related experience and/or training, or equivalent combination of education and experience. 
• Computer skills required: Spreadsheet Software (Excel); Project Management Software; Word Processing Software (Word); Electronic Mail Software; and Presentation software (PowerPoint). 

• Hands-on experience in digital marketing in customer service/customer engagement / CRM 
• Combination of in-house and the right agency experience is acceptable. 
• Deep understanding of Google retargeting/remarketing and SEO/SEM campaigns, Google Analytics, A/B testing. 
• Highly motivated and results-oriented with experience from large and small companies. o Quick response to trending opportunities
• Ability to write digital marketing/demand generation copy.
• Strong communication and collaboration skills, both verbal and written. 

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