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Posted September 14th

Marketing & Communications Associate

Atlanta, GA

Sovereign Brands logo

Employer

Sovereign Brands

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Posted September 14th

Marketing & Communications Associate

Atlanta, GA

Function

Marketing

Experience

Entry Level

Type

Full Time

About The Position
We are a fast-growing, family owned and operated wine and spirits company! Significant opportunity within the organization!
Sovereign Brands is looking for a Marketing & Communications Associate to join their growing team. The successful candidate must be a strategic thinker with a strong knowledge of the media and influencer landscape, and a proven track record of garnering press to achieve maximum editorial and digital exposure.
 
Responsibilities
  • Plan, develop and implement PR strategies
  • Build strong relationships and networks with colleagues, clients and the media and answer enquiries from the media and other organizations.
  • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for your brand and company profiles.
  • Research, write and distribute press releases to targeted media
  • Collate and analyze media coverage
  • Write and edit in-house magazines, case studies, speeches, articles and annual reports
  • Prepare and supervise the production of digital flyers and other online assets.
  • Devise photo opportunities and coordinate studio or location photography
  • Merchandising & ensuring the office is always presentable for journalists, artists and influencers
  • Supporting the team during talent appointments with influencers and music artists; collate the necessary materials, help to set up the show room or film studio
  • Monitoring competitors and carrying out market research
  • Assist on required reports e.g. PR reports, campaign reports, market-focus presentations
 Skills/Experience
  • Excellent writing and media relation skills 
  • Creative & dynamic with a strong knowledge of the music industry (particular awareness of the urban landscape a plus)
  • Extensive knowledge of the media landscape, both print & digital 
  • Full understanding of social media, engagement & strategies to assist running social accounts 
  • Creative eye to keep social channels current and aesthetically on brand 
  • Strong awareness of influencer marketing & ability to develop relationships with influencers to assist with gifting programs
  • Awareness of well-known emerging faces including music artists, actors, celebrities, and sports champs 
  • Commitment to meeting deadlines and going the extra mile in a fast-paced environment 
  •  Minimum one years’ experience, in-house or agency, preferably with a lifestyle or wine and spirits brand 
  • Must be based in Atlanta