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Posted June 1st

California State Manager (on and off premise)

Los Angeles, California

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Sovereign Brands

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Posted June 1st

California State Manager (on and off premise)

Los Angeles, California








Full Time

About The Position
The State Manager will provide leadership for delivering volume, distribution, merchandising a pricing performance across the state of California; both on- and off-premise.  The role is responsible for managing wholesaler and major customer relationships, developing and executing sales programming and pricing, managing budgets and marketing programs.
Supervisory Responsibilities
·         This position will have direct reports
·         Collaborate with the Regional Sales Manager in the development and execution of annual sales plan and management of the sales budget

·         Manage Company brand portfolio within assigned geography. Ensure proper management of depletions and inventory by SKU to prevent out of stocks and plan for future growth

·         Actively develop and manage relationships with wholesaler personnel 

·         Ensure the planning and implementation of sales programming in all markets

·         Ensure the planning and execution of price structures and shelf prices in the market

·         Ensure POS and other marketing assets are utilized in the field with correct programs

·         Participate in the development of program-specific POS

·         Call on and activate Key Accounts in the market under the direction of the Regional Sales Manager

·         Implement creative programs to activate the consumer

·         Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus, and ads are executed to standard

·         Travel when appropriate to observe business conditions and to call on key buyers, distributor personnel, and interact and work with Company sales personnel

·         Participate in Company and wholesaler planning and sales meetings

·         A minimum of 5 years’ experience in the beverage alcohol industry

·         Strong knowledge of wholesale operations and creating share of mind and quota rotation

·         Good knowledge of the art and science of wholesaler programming and pricing

·         Strong interpersonal and leadership skills to direct the Company brands

·         Strong key account negotiation skills

·         Existing relationships with wholesaler management a plus

·         Ability to function effectively in an intimate, entrepreneurial business environment; “self-starter”

·         Objective-oriented, focused, individual who needs little direction or supervision; energy and enthusiasm are critical.

·         Excellent planning and organizational skills

·         Financially responsible and knowledgeable in budget management

·         Proficient in Microsoft suite including Excel, Word, and Power Point

·         Excellent communication skills, particularly verbal, including strong presentation skills

·         Valid driver’s license and ability to drive and travel 4-5 days per week required

Physical Demands and Work Environment
·         Frequently required to stand, walk, and sit
·         Frequently required to travel
·         Frequently required to talk and hear
Los Angeles, California