About The Position
The State Manager will provide leadership for delivering volume, distribution, merchandising a pricing performance across the state of California; both on- and off-premise. The role is responsible for managing wholesaler and major customer relationships, developing and executing sales programming and pricing, managing budgets and marketing programs.
Supervisory Responsibilities
· This position will have direct reports
Responsibilities
· Collaborate with the Regional Sales Manager in the development and execution of annual sales plan and management of the sales budget
· Manage Company brand portfolio within assigned geography. Ensure proper management of depletions and inventory by SKU to prevent out of stocks and plan for future growth
· Actively develop and manage relationships with wholesaler personnel
· Ensure the planning and implementation of sales programming in all markets
· Ensure the planning and execution of price structures and shelf prices in the market
· Ensure POS and other marketing assets are utilized in the field with correct programs
· Participate in the development of program-specific POS
· Call on and activate Key Accounts in the market under the direction of the Regional Sales Manager
· Implement creative programs to activate the consumer
· Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus, and ads are executed to standard
· Travel when appropriate to observe business conditions and to call on key buyers, distributor personnel, and interact and work with Company sales personnel
· Participate in Company and wholesaler planning and sales meetings
Requirements
· A minimum of 5 years’ experience in the beverage alcohol industry
· Strong knowledge of wholesale operations and creating share of mind and quota rotation
· Good knowledge of the art and science of wholesaler programming and pricing
· Strong interpersonal and leadership skills to direct the Company brands
· Strong key account negotiation skills
· Existing relationships with wholesaler management a plus
· Ability to function effectively in an intimate, entrepreneurial business environment; “self-starter”
· Objective-oriented, focused, individual who needs little direction or supervision; energy and enthusiasm are critical.
· Excellent planning and organizational skills
· Financially responsible and knowledgeable in budget management
· Proficient in Microsoft suite including Excel, Word, and Power Point
· Excellent communication skills, particularly verbal, including strong presentation skills
· Valid driver’s license and ability to drive and travel 4-5 days per week required
Physical Demands and Work Environment
· Frequently required to stand, walk, and sit
· Frequently required to travel
· Frequently required to talk and hear
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