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Posted May 11th

Area Sales Manager (MA, CT, NH, RI, ME, VT)

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Sovereign Brands

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Posted May 11th

Area Sales Manager (MA, CT, NH, RI, ME, VT)




Entry Level




Full Time

About The Position
The Area Sales Manager is responsible for delivering volume, distribution, merchandising, and pricing performance across MA, CT, NH, RI, ME, VT. Responsibility covers all channels of business, in both On- and Off-Premise. Duties include managing wholesaler relationships, major customer relationships, developing and executing sales programming and pricing as well as managing sales budgets, marketing programs, and wholesaler inventory in the pursuit of achieving KPI’s.

The candidate should reside in Boston, Massachusetts area and will be responsible for covering MA, CT, NH, RI, ME, VT.

Job Responsibilities:

  • Collaborates with the State and Regional Sales Manager in the development and execution of annual sales plan for assigned geographic territory
  • Manage Company brand portfolio within assigned geography and ensure proper management of depletions and inventory by SKU (prevent out of stocks and plan for future growth)
  • Actively develop and manage relationships with wholesaler personnel i.e., GMs, VPs, Account Executives, Merchandising VPs, Sales Managers, and Sales Reps
  • Call on and activate Key Accounts in the market under the direction of the lead Regional Sales Managers
  • Ensure the planning and implementation of sales programming in all markets
  • Support the Regional Sales Manager in the development and efficient management of all sales budgets
  • Ensure the planning and execution of price structures and shelf prices in the market
  • Ensure POS and other marketing assets are utilized in the field with correct programs
  • Ensure all Company SKUs are priced properly and within defined standards
  • Participate in the development of program-specific POS
  • Implement creative programs to activate the consumer, including product sampling, etc.
  • Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus and ads are executed to standard
  • Travel when appropriate to observe business conditions and to call on key buyers, distributor personnel, and interact and work with Company sales personnel
  • Participate in Company and wholesaler planning and sales meetings

Job Requirements:

  • A minimum of 1 - 3 years’ experience in the beverage alcohol industry
  • strong knowledge of how wholesalers operate and what triggers share of mind and quota rotation
  • Strong interpersonal and leadership skills to direct the Company brands
  • Strong key account negotiation skills
  • Existing relationships with wholesaler management a plus
  • Ability to function effectively in an entrepreneurial business environment
  • Thorough understanding of art and science of wholesaler programming and pricing
  • Objective-oriented, focused, individual who needs little direction or supervision; energy and enthusiasm are critical
  • Financially responsible individual who knows how to manage budgets
  • Excellent planner and organizer
  • Willing to be very “hands-on” to get the job accomplished
  • Proficient in Microsoft suite including Excel, Word, and Power Point
  • Valid driver’s license and ability to drive and travel 4-5 days per week required
  • Excellent communication skills, particularly verbal, including strong presentation skills