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Posted November 12th

Sales Manager - Georgia, Alabama, Mississippi

Atlanta, Georgia



Southern Champion / BuzzBallz, LLC





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Posted November 12th

Sales Manager - Georgia, Alabama, Mississippi

Atlanta, Georgia






70,000 + Incentives


Full Time

About The Position
JOB SUMMARY:Southern Champion is an industry leading producer of award winning RTDs, Spirits and Wine. BuzzBallz-Southern Champion takes a non-conventional approach to the trade, paving the way for new ideas and innovations.
 The Sales Manager is responsible for the business and brand development of all Southern Champion products in the general off premise segment, developing KEY relationships with beverage industry personnel and the distributor. The Sales Manager will work in collaboration with the Regional Sales Director to assist in the development and growth of existing and new accounts. They will work to build existing markets through strong relationships and detailed market strategy.  The successful candidate will reside in the Georgia, Alabama or Mississippi.

Market Development The Sales Manager is responsible for expanding growth and sales within Georgia, Alabama and Mississippi. Compensation is directly tied to the overall revenue growth of company in these 3 states.  Expand distribution within existing territory, including competitive research and meeting/working with the Distributor sales teams to develop state business plans. Become the market expert in the territory, including the understanding of pricing strategies, incentive opportunities, key events and critical target consumer influences. In charge of creating and presenting yearly budgetary spends and determine ROI on planned programs. Continue to service the needs of existing customers. Aid in the growth of online sales and marketing of products through e-commerce.

Distributor Management
Develop a clear understanding of organizational hierarchy within each distributor. Build strong working relationships with key business influencers within each distributor through daily/weekly interactions. Create and present annual business plan to Distributor Sales teams and Executive/Senior Distributor management. Critical to develop a deep knowledge of each market and the governing laws of each territory/region. Work with executive level distributor contacts to plan annual revenue goals based on sales history, account purchasing, market/category share, market potential for Southern Champion products and marketing calendar. Educate distributor sales management on product; assisting them in development of product knowledge and building sales presentation

Retail Development
Sales Manager is responsible for assessing and developing market relevant product assortment, display options and expansion of product offering at retail. Develop a retail attack plan specific to chains and Independents.  Sales Manager is responsible for helping retailer improve profitability through improved turns, pricing strategies, product placement, and effective promotions. Drive retail sales through effective placement of Southern Champion products thru point of sale and promotional material.  

Brand Development
Develop a deep understanding of competitive landscape in your respective market Collect and analyze retailer and consumer feedback Identify and work key consumer events in your territory

  • Excellent sales and negotiation skills. 
  • The ability to analyze business through Nielsen, Case and Revenue growth as well as consumer insights. 
  • Attention to Detail – Notices the small things that others often overlook.  Sees all the pieces that comprise the larger process.         
  • Organization – Must be able to prioritize, balance responsibilities and meet deadlines.
  • Willingness to Learn – Must be open to areas of work where it is not their specialty. 
  • Communication – Expresses ideas clearly and concisely in writing.  Work requires professional written and verbal communication and interpersonal skills.   Ability to participate in and facilitate group meetings.
  • Customer Service – Acts in a professional manner towards customers and coworkers.
  • Ethics – Helps establish and adheres to policies and procedures. 
  • Leadership – Establishes a clear vision for their area of responsibilities.  Uses interpersonal and motivational techniques to guide distributor toward goal accomplishment.  Models appropriate behavior. 
  • Quality Improvement – Defines standards for services and work processes and appropriately drives self and distributor to achieve those standards.  Adjusts work practices to reduce errors.
  • Strategic Planning – Identifies the key actions that will make significant contributions to the beverage industry.  Helps establish long-term goals and plans accordingly. 
  • An ability to multi-task in a fast paced, dynamic environment.
  • An ability to proactively identify problems and offer solutions.
  • Exhibits good judgment and discretion in handling confidential information. 
  • An ability to maintain flexibility and composure under pressure.   

  • 5 years + Supplier/Distributor related field sales experience preferred.
  • Knowledge and experience in distributor management.  Relationships are key.
  • Strong Understanding of the business practices of key National and Regional chains. 
  • Bachelor of Science/ Bachelor of Business Administration degree. 

Fast paced environment. Individual needs to be able to operate both autonomously and within a dynamic team environment.  Must be self-motivated. Travel required to successfully carry out responsibilities – 75+%.  Possess advanced PC skills (Outlook, Word, Excel, PowerPoint and Nielsen/IRI) and the ability to use these skills creatively.   Works to create paperless office.   Fun, fast paced and high energy corporate culture Full benefits plan, 401k, pension, health, dental, life, vision benefits.      
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Atlanta, Georgia
Function Details
  • Reports To Regional Sales Director - Southeast