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Posted April 28th

Digital and Social Media Marketing Manager

Carrollton, TX

Southern Champion / BuzzBallz, LLC logo


Southern Champion / BuzzBallz, LLC


Retailer, Production and Manufacturing, and Supplier

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Posted April 28th

Digital and Social Media Marketing Manager

Carrollton, TX








Full Time

About The Position

We are looking for a roll-up-your-sleeves and do-what-it-takes mentality for this position.  Applicants should be self-starters, have high energy and a positive disposition, and capable of managing and engaging in a variety of marketing activities. Southern Champion is a fun, family-owned alcohol beverage company in Carrollton, Texas.  Great benefits in a fast-growing company.  Southern Champion is a non-smoking workplace.


The Digital and Social Media Marketing Manager will manage key day-to-day activities related to digital media execution and reporting. This role will report to the Director of Marketing and will support the activities of brand marketing, e-commerce, and shopper marketing both domestically and internationally.


·        Plans and executes web, SEO/SEM, social media and display advertising campaign
·        Responsible for social media strategy development and agency management in conjunction with the marketing managers
·        Manage loyalty club program and promotions that includes CRM, email, and text marketing
·        Manages design, content, and upkeep of multiple websites and e-commerce as it relates to the brands’ digital strategies
·        Thinks creatively and strategically to identify target audiences and devise campaigns that engage, inform, and drive conversion
·        Measures and reports performance of all digital marketing campaigns, and assess against goals (set by ROI and KPI), and overall strategy
·        Identifies trends and insights, and optimizes spends and performance based on those insights
·        Utilizes strong analytical skills to evaluate end to end customer experiences across multiple channels, and brainstorm new and creative growth strategies
·        Evaluates emerging technologies, competitor activities, and provides thought leadership and for adoption where appropriate
·        Follows and enforces legal policies and best practices for promoting alcohol beverages through digital channels
·        Agency management for influencer/ambassador campaigns 
·        Assist PR with press releases to the wire and various publications


·        Requires Bachelor’s Degree in Marketing, Communications, or related field
·        Experience working with a well-known consumer brand, approximately 3 years
·        Thorough understanding of all social media technologies, shopper marketing digital tactics/apps, website development, e-comm development
·        Solid knowledge of website analytic tools (GA) and social media analytic tools
·        Experience measuring metrics that affect website traffic, target audience and be able to make decisions for constant enhancements
·        Experience with SEO/SEM, Google AdWords
·        Experience in digital media buying and managing campaigns across a variety of channels
·        Photoshop
·        Microsoft Office suite of tools (Word, Excel, PPT)
·        Ability to create and effectively communicate analytical reports
·        Strong organizational and follow through skills
·        Accomplished in multi-tasking and effectively prioritizing tasks to meet multiple deadlines
·        Strong attention to detail
·        Strong interpersonal and collaboration skills plus experience with working as a team player
·        Ability to work nights and weekends if required 
·        Ability to travel on occasion
·        Additional duties as assigned
·        No felonies and must pass background screening and drug test
·        Valid driver’s license, good driving record


·        Valid driver's license with the ability to be insured by Southern Champion
·        Must be agile, able to lift 45 pounds, carry marketing materials, have good vision and use of physical motor skills
·        Must be able to work in an office environment primarily but periodically required to work in a warehouse environment with variable temperatures and lighting


Health and dental insurance, life, vision, 401K, profit sharing, holiday and company closure time off benefit

Carrollton, TX
Function Details
  • Reports To Director of Marketing