About The Position
COMPANY OVERVIEW:
We are looking for a roll-up-your-sleeves and do-what-it-takes mentality for this position. Applicants should be self-starters, have high energy and a positive disposition, and capable of managing and engaging in a variety of marketing activities. Southern Champion is a fun, family-owned alcohol beverage company in Carrollton, Texas. Great benefits in a fast-growing company. Southern Champion is a non-smoking workplace.
POSITION SUMMARY:
The Digital and Social Media Marketing Manager will manage key day-to-day activities related to digital media execution and reporting. This role will report to the Director of Marketing and will support the activities of brand marketing, e-commerce, and shopper marketing both domestically and internationally.
RESPONSIBILITIES:
· Plans and executes web, SEO/SEM, social media and display advertising campaign
· Responsible for social media strategy development and agency management in conjunction with the marketing managers
· Manage loyalty club program and promotions that includes CRM, email, and text marketing
· Manages design, content, and upkeep of multiple websites and e-commerce as it relates to the brands’ digital strategies
· Thinks creatively and strategically to identify target audiences and devise campaigns that engage, inform, and drive conversion
· Measures and reports performance of all digital marketing campaigns, and assess against goals (set by ROI and KPI), and overall strategy
· Identifies trends and insights, and optimizes spends and performance based on those insights
· Utilizes strong analytical skills to evaluate end to end customer experiences across multiple channels, and brainstorm new and creative growth strategies
· Evaluates emerging technologies, competitor activities, and provides thought leadership and for adoption where appropriate
· Follows and enforces legal policies and best practices for promoting alcohol beverages through digital channels
· Agency management for influencer/ambassador campaigns
· Assist PR with press releases to the wire and various publications
QUALIFICATIONS:
· Requires Bachelor’s Degree in Marketing, Communications, or related field
· Experience working with a well-known consumer brand, approximately 3 years
· Thorough understanding of all social media technologies, shopper marketing digital tactics/apps, website development, e-comm development
· Solid knowledge of website analytic tools (GA) and social media analytic tools
· Experience measuring metrics that affect website traffic, target audience and be able to make decisions for constant enhancements
· Experience with SEO/SEM, Google AdWords
· Experience in digital media buying and managing campaigns across a variety of channels
· Photoshop
· Microsoft Office suite of tools (Word, Excel, PPT)
· Ability to create and effectively communicate analytical reports
· Strong organizational and follow through skills
· Accomplished in multi-tasking and effectively prioritizing tasks to meet multiple deadlines
· Strong attention to detail
· Strong interpersonal and collaboration skills plus experience with working as a team player
· Ability to work nights and weekends if required
· Ability to travel on occasion
· Additional duties as assigned
· No felonies and must pass background screening and drug test
· Valid driver’s license, good driving record
PHYSICAL REQUIREMENTS/OTHER:
· Valid driver's license with the ability to be insured by Southern Champion
· Must be agile, able to lift 45 pounds, carry marketing materials, have good vision and use of physical motor skills
· Must be able to work in an office environment primarily but periodically required to work in a warehouse environment with variable temperatures and lighting
BENEFITS:
Health and dental insurance, life, vision, 401K, profit sharing, holiday and company closure time off benefit
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