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Posted November 16th

Trade Development Manager

Farmers Branch, Texas


Southern Glazer's Wine & Spirits logo

Employer

Southern Glazer's Wine & Spirits

Industry

Distributor

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Posted November 16th

Trade Development Manager

Farmers Branch, Texas

What You Need To Know

Overview

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Primary Responsibilities

  • Create marketing programs for use in the field; able to present new program ideas, efficiencies and obtain senior leadership buy-in
  • Plan, execute, and evaluate company sales, promotions, and marketing of brands
  • Assist in the delivery of marketing brand plans to the sales force and management teams
  • Lead Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Direct the implementation of new and existing marketing initiatives utilizing various strategic platforms for the division; develops new item launch strategies
  • Ensure all programs fall in line with standards regarding tracking and execution
  • Set program objectives, measure ROI with KPI scorecard
  • Manage purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Utilize various available analytic tools (Sales Nav, Steelwedge, Compass, Go Spot Check, etc.) to identify local market intelligence and opportunities consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc.
  • Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
  • Develop and enhance relationships with the trade through participation in food/wine/industry-related events
  • Survey retail outlets monthly to determine and track competing brands and wholesalers. Also to familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
  • Support POS / VAP planning and buys
  • Perform other job-related duties as assigned

Location
Farmers Branch, Texas