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Posted April 7th

National Accounts, On Premise Regional Trade Development Director - Atlantic

Dallas, Texas


Southern Glazer's Wine & Spirits



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Posted April 7th

National Accounts, On Premise Regional Trade Development Director - Atlantic

Dallas, Texas

Job Description

Serve as the primary liaison between the local market and designated suppliers and lead a team of Trade Development Managers in becoming experts at generating supplier program activations that deliver exceptional results; develop strategic direction for priorities of subordinate Trade Development Managers in order to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Duties and Responsibilities
  • Maintain constant communication modes between Division field sales team and supplier marketing (brand & local)
  • Implement and drive company-wide sales strategies to achieve sales goals
  • Plan, execute, and evaluate sales, promotion, and marketing programs
  • Lead and direct the Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Direct the design, planning and implementation of new and existing marketing initiatives that align with supplier goals
  • Manage purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Assist Commercial Finance team in the management of funds and banks as related to local marketing and brand planning
  • Utilize various available analytic tools to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc.
  • Ensure all business intelligence program tracking is accurate, timely and aligns with regional and individual state reporting
  • Develop and enhance relationships with the trade through participation in food/wine/industry related events
  • Survey retail outlets monthly to determine and track competing brands and wholesalers
  • Coach, direct, and counsel team on overall performance; define expectations and monitor progress
  • Attract, retain, and motivate team in order to maintain an engaging work environment and ensuring sound policies and procedures adhered to
  • Perform other job related duties as assigned


Minimum Qualifications
  • Bachelor's Degree in related field; or an equivalent combination of education and experience
  • 7 years of relevant experience
  • Able to obtain and meet industry licensing requirements as needed
  • Must possess a valid driver license and secure and maintain auto-liability insurance in accordance with state laws

Preferred Qualifications
  • MA/MBA in a related field
  • Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email and specialized business applications software
  • Previous beverage supplier programming and price structure experience
  • Prior budgetary and fiscal oversight/management responsibilities
  • Good knowledge of Commercial Finance and Pricing practices
  • Presentation skills necessary to effectively communicate, update, persuade, and/or facilitate discussions with all level of management
  • Interpersonal skills necessary to lead a team and establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
  • Knowledge of applicable state regulations and adult beverage market dynamics
  • Demonstrated ability to inspire, coach, and lead colleagues and direct reports by example in an intense and fast-paced business environment
  • Must require little direction or supervision; goal-oriented, focused, and assertive
  • Adaptable and able to assist a variety of internal customer groups and varying personality types
  • Ability to manage multiple projects/priorities on tight deadlines and maintain high level of quality output
  • Strong analytical, leadership and verbal/written communication skills
  • Ability to understand and manage budgets, profitability, and expenses
  • Overnight travel as required

Physical Demands
  • Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
  • Physical demands with activity or condition may include occasional to rare amount of time include walking, bending, reaching, standing, and stooping
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 20 lbs
  • Critical nature of this job may require extended hours, overtime and weekends