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Posted November 19th

Dir Trade Development

King of Prussia, Pennsylvania


Southern Glazer's Wine & Spirits logo

Employer

Southern Glazer's Wine & Spirits

Industry

Distributor

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Posted November 19th

Dir Trade Development

King of Prussia, Pennsylvania

What You Need To Know

Overview

Serve as the primary liaison between the local market and designated suppliers and lead a team in becoming experts at generating supplier program activations that deliver exceptional results. Develop strategic direction for priorities of subordinates to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Primary Responsibilities

  • Maintain constant communication modes between Division field sales team and supplier marketing (brand & local)
  • Implement and drive company-wide sales strategies to achieve sales goals
  • Plan, execute and evaluate sales, promotion, and marketing programs
  • Lead and direct the Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Direct the design, planning, and implementation of new and existing marketing initiatives that align with supplier goals
  • Manage purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Assist Commercial Finance team in the management of funds and banks as related to local marketing and brand planning
  • Utilize various available analytic tools to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc.
  • Ensure all business intelligence program tracking is accurate, timely and aligns with regional and individual state reporting

  • Develop and enhance relationships with the trade through participation in food/wine/industry-related events
  • Survey retail outlets monthly to determine and track competing brands and wholesalers
  • Coach, direct, and counsel team on overall performance; define expectations and monitor progress
  • Attract, retain, and motivate the team to maintain an engaging work environment and to ensure sound policies and procedures adhered to
  • Perform other job-related duties as assigned

Location
King of Prussia, Pennsylvania