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Posted May 11th

Brand Development Manager - Beam Division

Birmingham, Alabama


Southern Glazer's Wine & Spirits logo

Employer

Southern Glazer's Wine & Spirits

Industry

Distributor

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Posted May 11th

Brand Development Manager - Beam Division

Birmingham, Alabama

What You Need To Know

Overview

Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.

Primary Responsibilities

  • Support accounts in trade channels including Off-Premise, regional, and national customers
  • Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
  • Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
  • Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
  • Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
  • Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
  • Develop key account relationships that deliver measurable results
  • Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
  • Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
  • Perform other job-related duties as assigned

Additional Primary Responsibilities

Minimum Qualifications

  • Bachelor’s Degree or an equivalent combination of education and experience
  • Five years of industry related sales experience within the distribution, hospitality or supplier community
  • Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws

Physical Demands

  • Physical demands include frequently sitting and operating a motor vehicle
  • Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
  • May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
Location
Birmingham, Alabama