Provide reporting, analytic review, and support to members of the Trade Development team to assist in marketing planning, programming, and support, as well as costing opportunities and route-to-market strategy.
Analyze large amounts of sales, marketing, and consumer data and identify local market opportunities (consumer shifts/trends, channel dynamics, key account [NAOP/ chains] dynamics, etc.)
Create detailed reporting and analysis for marketing development related to specific areas such as marketing programming, KPI development, etc. based on a variety of factors such as geography, region, chain specific, category, etc.
Develop and maintain marketing pricing and contract calendars, closeouts, and inventory reduction items within regulatory guidelines and timetables
Ensure all program tracking is accurate, timely, and aligns with regional and individual state reporting
Develop supplier presentations including market research, data analysis, and interpretation of market measures
Collaborate with team to develop strategic data modeling tools and databases