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Posted August 25th

Campari RARE Portfolio Specialist

Miami, FL


SoHo Experiential, LLC logo

Employer

SoHo Experiential, LLC

Industry

Experiential Marketing Agency

View Full Profile

Posted August 25th

Campari RARE Portfolio Specialist

Miami, FL

Function

Other

Experience

Other

Type

Full Time

About The Position
As the Soho Experiential Campari RARE Portfolio Specialist, you will be the local contact and face for the brand, dedicated to brand building, consumer and trade education focusing on forming essential relationships with industry influencers and driving consumer trial of the brand. This role will serve to increase brand awareness and recruit target consumers. You will lead staff and consumer tastings and support the local sales/distributor teams.
 
The Amazing Things You’ll Do:
  • Attend in-depth training
  • Communicate production stories, features and benefits
  • Communicate brand stories, heritage and equity of the brands
  • Educate on and off premise trade, distributor/broker partners on the benefits of the brands through trainings and activations
  • Include category expertise and mixology as medium(s) to reinforce brand message and quality
  • Account Management, Trade Outreach & Engagement
  • Grow relationship and manage core set of influential accounts
  • Inspire accounts and bartenders to become advocates of your brands
  • Assist in cocktail and menu placement development as requested
  • Collect field/competitive insights for HQ
  • Communications
  • Act as a local contact for brands’ as needed
  • Reporting
  • Account List Tracking
  • KPI Monitoring
  • Event Recapping
  • Admin
  • Manage local budget tracker
  • Manage admin and event calendar
  • Submit monthly expense reports
  • Email and phone communications with management and local teams

What Cool Things You Bring to the Table:
  • Confidence, passion and the ability to engage individuals and groups
  • Previous industry experience a must — sommelier, bartender, mixologist, fine dining, or similar
  • WSET or similar certifications a plus
  • Extremely comfortable with public speaking and leading white glove experiences
  • Experience working with, and passionate about, promotion of luxury brands
  • Knowledge of ultra-premium and craft spirits
  • Strong written, verbal and public speaking skills
  • Social Media savvy, creative entrepreneurship
  • Motivated self-starter, outgoing, gregarious personality, articulate and charismatic
  • Adapt at interacting with diverse groups of people, with understanding of the target consumer
  • Basic experience with Microsoft Office and Microsoft TEAMS preferred
 
What We Offer: 
  • Ideal candidate lives in Miami, FL
  • Contribution to a solid medical, vision, and dental insurance
  • A 401K program so you can do cool stuff when you are old
  • A generous PTO policy. We believe in working hard, and smart and enjoying life to the fullest.
  • A group of people who value each other as much as we do the work we create
  • Mentorship from team members who truly care, to work with management who values growth and opportunity.
 
We love our diverse workplace! Soho Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria. 
Location
Miami, FL