SmartyPants Vitamins - beauty



About Us
The Smarter Way to Healthier

Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality.

Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, we've expanded our portfolio to include supplements custom-tailored for a range of life stages and dietary requirements.

We're industry leaders in testing, transparency and advocacy, from sourcing the highest-quality ingredients to testing and packaging. We never use any synthetic colors, artificial flavors, artificial sweeteners or preservatives.

Every SmartyPants product is non-GMO and third-party lab tested for purity and potency. And for every bottle of SmartyPants sold, since the first bottle sold, we make a 1-for-1 nutrient grant to Vitamin Angels to help get life-changing supplements to those in need around the world.


We are here to make obtaining comprehensive daily nutrition simpler and more enjoyable. 

We do this because we see nutrition as the foundation of good health.

To us, good health isn’t just individual. It is inexorably linked to the health of our community – local, national, global – and environment. 

We believe in better health for a world that is imperfect and constantly changing. 

We believe in better health for the real world.