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Posted June 18th

So FL OFF Premise Area Manager

Serralles USA LLC logo


Serralles USA LLC



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Posted June 18th

So FL OFF Premise Area Manager







Full Time

About The Position
The Area Managers role is to ensure execution of the SUSA Playbook of Off Premise initiatives, KPI’s and Promotions.  Champion the brand strategy, and grow Off Premise distribution while developing new relationships in the key Off Premise accounts (both chains and independents). The job requires residence in the greater Ft Lauderdale/Miami market. 

  • Identify and Track performance, distribution and shelf management in key Off Premise accounts that fit the brand strategy for Base, Flavors and Aged portfolios
  • Participate with the State Director/Division Director in the creation of planning and managing KPI’s and programs with distributor
  • Management - including incentives and distribution programs
  • Distribution
  • Displays
  • Tastings
  • Shelf Management (to SUSA Shelf Standards)
  • Develop a strong relationship with distributor Off Premise management and sales teams
The Off-Premise Area Manager is the key liaison and leads the distributor relationship and education activities
  • Ride Withs/Work Withs
  • Key Account Calls with Distributors
  • General Sales Meetings
  • Brand Training
  • Review and manage distributor inventory and be prepared to identify needs or issues before they arise
  • Influence velocity and visibility within the existing distribution footprint of priority accounts as the day-to-day face of the brands in the territory employing a variety of brand assets, programming, promotional budgets, tastings, staff and consumer trainings, etc. while reporting these activities monthly and in a timely manner
 Administrative Requirements:
  • Budget and expense management
  • Weekly pre-plans and monthly recaps
  • Quarterly business review recaps
  • Staff training reporting
  • Distribution Targeting tracking and reporting
  • Competitive activity reporting
  • Social media presence
 SUSA Sales Competencies:
  • Communication
    • Ability to convey information, ideas and meaning, achieving mutual understanding verbally and in writing. Uses different mediums available--email, text, in-person, phone call--appropriately for each situation. Effectively communicates with peers, subordinates, and superiors
  • Planning and Organizing/Priority Setting
    • Meets objectives through developing realistic plans, organizing resources, prioritizing activities, and setting schedules
  • Directing, Developing and Motivating Others
    • Willingness and ability to motivate distributors, retailers, bartenders and gatekeepers of the industry; cares about the development and continual improvement of direct reports and peers through informal coaching and actions
  • Teamwork
    • Perceived as a team player by collaborating and empowering others to reach shared goal
    • Drive For Results  
    • Consistently driving self and others for bottom-line oriented results and can be relied upon to meet or exceed expectations on tasks and projects. "Can Do" approach that often involves new approaches to old problems geared toward achieving desired results
  • Financial Business Acumen
    • Proficiency in financial business documents including budget tracking, price structures, and national P&L
    • Technology and Business Reporting
    • Ability to use the prescribed SUSA Applications (MS OFFICE, Kronos, VIP, KHARMA, APEX) to achieve desired business results
  • Strategic Pricing Management
    • Working knowledge and command of the 3-tier pricing system, effectively managing SUSA Profitability and Strategic Shelf Pricing
  • Bachelor’s Degree
  • Minimum of 3 years of relevant experience in the adult beverage alcohol industry
  • Distributor, Supplier or off premise account experience required
  • Financial & Business Acumen in the areas of data analysis, reporting, Pricing and marketing knowledge
  • Ability to obtain a valid solicitor permit where states require
  • Must have a valid driver’s license and transportation
  • Must be 21 years of age or older
  • Excellent verbal and written English communication skills
  • Must have authorization to work in the United States
  • Team oriented – able to work collaboratively and within company style across a variety of teams, personalities and situations to ensure consistency of programming and belief in concept
  • Fluent in Spanish a plus
Function Details
  • Reports To State Director