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Posted September 30th

Digital Marketing Manager

East Rutherford, NJ

Schweid logo

Employer

Schweid & Sons

Industry

Production and Manufacturing

Founded

1978-01-01

View Full Profile

Posted September 30th

Digital Marketing Manager

East Rutherford, NJ

Function

Marketing

Experience

Mid-Level

Salary

$70,000 - $75,000

Type

Full Time

About The Position
The Digital Marketing Manager is responsible for the digital marketing strategy and execution, including digital content creation and management, social media, lead generation and email marketing campaigns for the Schweid & Sons brand.
The Digital Marketing Manager is responsible for the digital marketing strategy and execution, including digital content creation and management, social media, lead generation, email marketing campaigns, and PR.  This position will manage our external digital agency and support our Retail and Foodservice sales departments.
  • Develop and execute digital marketing strategy, including content planning and deployment, for the Schweid & Sons brand in order to deliver meaningful and consistent consumer messaging and experiences across digital touchpoints.
  • Develop annual email marketing strategy for lead generation and customer retention
  • Responsible for digital asset (DAM) and product information management (PIM) for internal needs as well as e-commerce (includes routine management of Schweid & Sons product portfolio across multiple channels)
  • Develop digital assets for new products (e.g. descriptions, photos, videos, etc.) as part of DAM and PIM responsibilities
  • Lead brand social media and influencer marketing as well as write and publish content for paid and owned social activations. Ensure brand’s unique voice is brought to life consistently across all digital platforms. 
  • Analyze and maintain key digital metrics for reporting and optimization with the ability to generate key insights to make planning recommendations with the best ROI
  • Proactive pulse on digital and social media best practices and trends
  • Insight mining of social chatter to uncover new areas of opportunity for content development
  • Organize and coordinate design of digital marketing materials, including printed point of sale materials for Retail and Foodservice sales teams when applicable
  • Assists in brand communications both internally and externally, including writing press releases and working with external agencies and media outlets to secure press coverage for the company 
  • Researches, coordinates, and develops the Annual Burger Trends Report 

Education & Experience: 
  • B.A. or B.S. degree in Marketing
  • 3-5 years of working in marketing or related field; CPG experience a plus 
  • Passion for brand-building, marketing, technology and media 
  • Ability to adapt to the ever-changing digital space
  • Strong written and verbal communication, organizational, analytical and project management skills 
  • Must have initiative and be a team player 
  • Proficient in Salesforce CRM, Salesforce Marketing Cloud (including Social Studio and Ad Studio), Microsoft Word, Excel, PowerPoint, SharePoint, Adobe Suite (Ai, Ps, Id), Google Analytics, and Social Media
  • Familiarity with FSENet and GS1 a plus

Location
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East Rutherford, NJ
Function Details
  • Reports To Director of Marketing
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