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Posted November 17th

Brand Director - American Whiskey Portfolio

Frankfort, Kentucky

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Sazerac Company



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Posted November 17th

Brand Director - American Whiskey Portfolio

Frankfort, Kentucky






Full Time

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram's V.O., Myers's, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We're proud of our award-winning culture and distilleries. Our Louisville office has been named one of the "Best Places to Work in Kentucky" four times, and our Buffalo Trace Distillery has earned the title of "world's most award-winning distillery" through the dedication of our craftsmen for well over 200 years. Whether you're a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

Are you looking for a new challenge to build some of the world's most iconic brands globally? As the Brand Marketing Director - American Whiskey Portfolio Brand Director, you'll lead a large portfolio of award-winning whiskey and you'll be able to change the brand building game!

Bring your creative side, solve problems, and be pro-active and drive initiatives. As the Director of the portfolio, you'll be driving brand development strategic work and commercial activities to include, brand strategy, annual planning (spending and volume), SKU management, consumer engagement, customer engagement, whiskey planning, allocations, and brand communication and brand objectives.

  • Develop annual budget for US and global markets: create marketing plans, implement pricing strategy, develop channel tactics, create consumer communication plans and execute strategy to reach sales objectives. Develop price strategy by market and country. Direct and manage the implementation of this strategy and its effect on our business.
  • Lead the development of brand positioning work. Develop communication and activation plans for all key brands. Build long range marketing plans that develop volumes, gather competitive intelligence within the categories to build, borrow or buy ahead of the competition. Cultivate people, processes and systems that connect brands to consumers.
  • Work closely with Sales team to ensure that brand and country/state prioritizations are aligned, and brands managed are performing on profit, volume and KPI metrics. Direct and manage sales team to meet yearly financial goals. Create, manage, implement marketing budget and plan each year.
  • Lead the strategic brand planning work for bourbon brands. Lead brand teamwork, brand meetings, planning, and execution/activation of strategic plans related to our bourbon brands. In regard to Global Strategic Plan contribute to overall strategy, distribution, marketing, labeling, pricing, consumer targeting and customer interaction.
  • Understand the category, customers and consumers and use that intelligence to inform the brand development process. Solve problems for consumers and customers. Manage projects to on time and on budget.
  • Share the brand positioning and strategic brand plans with agencies to guide them to efficient, effective and creative solutions that connect consumers to Sazerac brands. Make decisions on and implement media buys, POS design & distribution, and promotional efforts. Work with PR and Events manager to engage media and influencers.
  • Establish well organized priorities for yourself and your team. Identify the appropriate team members needed for success. Define roles of team members and ensure their understanding. Manage projects to on time and on budget.
  • Develop and follow action plan to gain learning experiences needed for self and team members to grow and avail internal career development opportunities


  • Bachelor's degree is required
  • 5+ years of Brand Marketing or Trade Marketing experience
  • 5+ years of Budgeting, planning and/or financial analysis experience
  • 5+ years of experience managing scale brands - full P & L
  • 5+ years business experience
  • Willingness to travel
  • Record of successful leadership
  • Intermediate to advanced computer and computer application skills
  • Master of Business Administration degree is preferred
  • 5+ years of Alcoholic Beverage Industry compliance experience
  • 5+ years of Experience with three tier distribution system
  • 5+ years of Pricing Experience
  • 5+ years of Supply Chain Experience
  • 5+ years of Wine and spirits industry experience
  • National Accounts Experience (on and off premise)

Frankfort, Kentucky