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Posted February 17th

Regional Market Manager - US Control States

Cleveland, PA

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Santo Spirits



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Posted February 17th

Regional Market Manager - US Control States

Cleveland, PA






Full Time

About The Position
Regional Market Manager Position: Control States
Acting on own initiative, the Regional Market Manager is responsible for meeting and exceeding company objectives, financial, depletion and distribution goals as well as maintaining strong wholesaler relationships and customer interactions within the local market(s).  This territory includes all US Control States.
What You'll Be Doing:
  • Call on Control State Boards across the US.
  • Call on top accounts by volume and influencer accounts in your assigned region to promote Santo brands.
  • Develop sales and product knowledge to effectively educate and taste accounts on our products
  • Responsible for building and owning relationships through all levels of management with distributors.
  • Manage depletion and distribution objectives for the retail channel i.e., ride with Distributor Sales and independently call on prem-Key Accounts.
  • Introduce creative sales execution concepts, share across state lines/regions if successful and aspire to be a leader in best practices.
  • Maintain key account relationships with-in assign geography.
  • Maintain working key account list.
  • Comfortably speaks publicly about our products, events, or at staff trainings or other promotional events
  • Communicate issues, opportunities, and market intelligence with appropriate management.
  • Assist and participate in trade and consumer events.
  • Manage assigned budgets including discounts, marketing, travel & entertainment, and other departmental expenses to ensure market profitability targets are met.
  • Ensure all sales practices are compliant with state & company policies/law.
Knowledge, Skills, & Abilities:
  • Well-organized with ability to work both independently and within team environment.
  • Results oriented, innovation, strong problem solving and negotiation skills.
  • Be able build, analyze, and present depletion data recognizing trends and opportunities in the marketplace.
  • Ability to work and succeed in dynamic entrepreneurial environment.
  • Build and maintain customer and distributor relationships.
  • Experienced in reviewing and approving distributors chargebacks such as depletion allowance, incentives, and product samples.
  • Ability to create, update, and present sales material for distributor meetings and sales summits.
*Other duties may be assigned
·         Bachelor’s degree preferred
·         3-5 years of sales experience in the wine and spirits industry, preferably as a supplier with a premium spirits company.
·         Only individuals with industry experience will be considered, working relationship with Control States and SGWS brokers preferred
·         Demonstrated track record of performance and delivery
·         Ability to create, maintain and build professional relationships. 
·         Effective use of networking and strong interpersonal skills. 
·         Charismatic and engaging leader with strong negotiation and communication skills
·         Quality computer skills including Microsoft Outlook, Word, Excel, and PowerPoint
·         Must have a valid driver’s license with a satisfactory driving record
·         Requires some work on nights/weekends
·         Requires some ability to lift 40lbs
Cleveland, PA
Function Details
  • Reports To Vice President of Sales East and Export