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Posted November 23rd

Regional Sales Manager


Reed's, Inc. logo


Reed's, Inc.



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Posted November 23rd

Regional Sales Manager







Full Time

About The Position

Title: Regional Sales Manager

Company: Reed’s Inc.

Primary Location: Florida

Region:  Southeast

About Reed's, Inc.®
Reed’s Inc.® is an innovative company and category leader that provides the world with high quality, premium and naturally bold™ better-for-you Non-Alcoholic and Ready To Drink Alcoholic beverages. 
Role Description
We are seeking a fast paced, entrepreneurial and very ambitious Regional Sales Manager for our NA and all new RTD Alcohol brands. This individual should have substantial experience and strong relationships with Southeast distributors and national accounts. The ideal candidate will be able to build new distribution, improve volume, attain annual sales goals, manage account spending, and serve as the primary distributor network contact. The Regional Sales Manager position will report directly to the Vice President for Southeast/Caribbean markets.  
Main Responsibilities: 
  • Beer/Spirit wholesaler management, goal planning, pricing and kick-off meetings 
  • Proficiently attain annual sales, profitability, and budget goals
  • Develop forecasting, budgeting, and tracking account volumes, revenues, and spending
  • Manage and cultivate programs by account to achieve maximum effectiveness within budgetary guidelines
  • Develop opportunity strategies and tactics with retailers to expand business through new RTD product launches, increases in account sku approvals, improved merchandising and off-shelf displays
  • Pioneer and develop new channels of business such as C-stores, liquor stores, and On-Premise. 
  • Conduct regular Distributor business performance reviews, promotion strategies, and off-shelf success 
  • Must understand, utilize, monitor and communicate IDIG/VIP results regarding performance, market trends, and competitive activity
  • Develop, maintain, and onboard DSD and distributor relationships
  • BS or BA degree or relevant job-related experience
  • Minimum of 5-7 years of sales experience in adult beverages
  • Ready-To- Drink and three tier adult beverage industry experience 
  • Positive, high-energy self-starter that will drive for positive results in a fast-paced environment
  • Strong presentation and communication skills, both verbal and written
  • Able to travel frequently 
  • Proficiency in software products (MS Suite), IDIG and VIP
Function Details
  • Reports To VP Southeast Region