The On Premise Regional Account Manager (RAM) is responsible for selling and executing Red Bull strategy and initiatives within assigned regional chain accounts and franchise groups of major On Premise National Account chains within Red Bull North America (RBNA) - driving volume, distribution and executional excellence against RBNA On Premise standards to achieve business plans.
RESPONSIBILITIES Areas that play to your strengths
All the responsibilities we'll trust you with:Regional Key Account & Franchise Group Management
Builds strong, mutually beneficial relationships with key account decision makers and stakeholders.
Creates account programming such as Limited Time Offers (LTO), staff programs, etc. that are relevant to each account and drives volume
Negotiates contracts to drive execution and programming while maintaining appropriate spends per case.
Works closely with RBNA On Premise Commercial Sales team to drive national programming through region-based franchise groups.
Conducts regular account audits directly or through regional On Premise teams to ensure agreed upon account standards are met.
Participates in relevant Trade Shows and Conferences to keep up with industry standards that can be leveraged in negotiation and creating account solutions.Account Analysis & Reviews
Conducts regular business reviews to drive accountability with partners to deliver upon agreed execution, programming and volume commitments.
Leverages business insights to appeal to customer's needs and influence gains in distribution, execution and programming.
Identifies best practices that can be scaled in other regions, or nationally across other franchise groups.Communication & Stakeholder Management
Works closely with Santa Monica (SaMo) and Region On Premise Marketing (Trade & Retail) Marketing to create custom account programming in line with brand standards.
Aligns regional stakeholders (i.e., General Management, Directors, On Premise) around account priorities to reinforce execution and give/receive feedback to maximize account performance.
Conducts regular reviews with region leaders to around account performance, programming results, and balance of year focus areas to ensure business plan achievement.
Regularly engages and informs Distributor Partners (DPs) National and Regional Account priorities, programs and initiatives to drive alignment and ensure product availability in all accounts.Planning & Reporting
Establishes and manages volume and spend budget by account via Customer Profitability Management (CPM) system, constantly analyzing ROI and rate per case to maximize resource allocation.
Plans all volume via CPM, tracking monthly by account chain to manage account performance.
Ensures that CPM, ASR, and Wing Tips are up to date with chain/ account level detail, including unit listings, mandated SKUs and agreed upon executional elements.
EXPERIENCE Your areas of knowledge and expertise
that matter most for this role:
- 5+ years of On Premise sales experience with demonstrated success of building and executing plans with top outlets, preferably with account groups.
- Strong analytical skills with the ability to assess and utilize business insights to influence internal and external partners to drive sales.
- Excellent communication (written & verbal), presentation and negotiation skills
- Demonstrable creativity and solution-orientated thinking that has driven account results that speak to consumer and account needs.
- Self-motivated with an entrepreneurial mindset and the ability to work independently
- Proficiency in Microsoft Excel and PowerPoint
- Bachelor's Degree preferred
- Fluent in English
- Travel up to: 25%
WHERE YOU'LL BE BASED Santa Monica California, United States
United States RedBull North America
JOIN THE TEAM Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.