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Posted October 24th

On Premise Marketing Manager

New York, New York

Employer

Red Bull Distribution Company

Industry

Distributor

View Full Profile

Posted October 24th

On Premise Marketing Manager

New York, New York

Function

Sales

Experience

Other

Type

Full Time

The purpose of the Regional On Premise team to is to fully own the on premise commercial and non commercial channel for the [region] within Red Bull North America (RBNA), covering all on premise activities except Key Accounts, including sales, marketing, and distribution.
The On Premise Marketing Manager (OPMM) translates and executes the national On Premise Marketing strategy at a region level, leading industry & consumer marketing initiatives within the business unit, while expanding reach in events winning more consumers into the category, ensure Red Bull's positioning as a premium product in the market and driving more cans in hands in the On Premise and The OPMM is the main POC for the On Premise team within the business unit for everything brand, trade, consumer, and industry related, and owns end to end execution of Festivals and 3rd party events in the region, coaching and leveraging local On premise teams.
RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Execute On Premise Marketing Strategy

Be well versed regarding national and local consumer and category insights and trends, as well as connected to key influential industry opinion leaders

Make sure the right On Premise Marketing initiatives permeates the overall On Premise Annual business plan

Based on insights, bring innovation and/or evolution to existing industry and consumer initiatives and tools in order to address business opportunities

Focus resources into strategies and initiatives that supports the channel to bridge the gap between consumption and relevance in On Premise occasions

Drive consumer & industry strategies for Scale & Impact

Coach field team into high quality account & event activation

Ensure knowledge and high-quality implementation of the right product offer, product experience and trial

Ensure the right industry marketing program to win bar staff and decision makers

Support allocation of POS tools and monitor their correct placement

Lead consumer activation programs driving engagement and volume uplift in the On Premise

Leverage our brand assets to bring the can across winning new consumers

Track, record and evaluate all results of marketing activities implemented

Lead the On Premise team in marketing initiatives

Be the marketing enabler for On Premise, interacting and adding value to independent & national accounts, distribution, foodservice and events

Onboard and train OP teams such as On Premise Distribution Managers, Regional On Premise Managers, Food service specialists and Musketeers

Implement a consumer centric mentality within your territory

Gather and share best practices locally and nationally

Expand reach & drive trial through events

Increase reach and consumption in events by initiating and leading contract negotiations, as well as the overall project management from planning to execution

Localize and implement the Event's strategy, blocking competition and driving vertical and horizontal growth

Implement the right industry and consumer marketing initiatives in order to raise consumption on site at festivals

Leverage marketing assets into the On Premise

Build relevance and consumption through strong cross departmental collaborations driving existing and new marketing assets into the OP



Live" the Red Bull On Premise Culture: "Create Affinity""
Work lifestyle coincides with the Red Bull culture and Musketeer Profile

Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 5+ years marketing in a commercial environment
  • Experience in On Premise sales, marketing, or distribution
  • People leadership/management experience preferred
  • Experience in live event production and experiential marketing
  • Ability to to think and act like an entrepreneur
  • Ability to work in a high energy, fast-paced, field-based environment
  • Strategic and innovative commercial awareness and acumen
  • Highly developed planning, prioritization and organizational ability;
  • Strong analytical skills (analyze consumer, sales and customer data)
  • Excellent communication, active listening negotiation skills are a must
  • Able to work flexible hours (nights and weekends)
  • Bachelor's Degree preferred
  • English; additional language skills a plus
  • Travel up to: 50%


WHERE YOU'LL BE BASED

New York New York, United States

United States RedBull North America

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Location
New York, New York